Mumbai: Crypto platform CoinSwitch Kuber announced on Friday the onboarding of Bollywood actor Ranveer Singh as its first-ever brand ambassador. Through this association, the crypto brand aims to leverage Singh’s mass appeal, along with his popularity among Gen Z and millennial customers, said the statement.

The actor will feature in three ad films - the first of which has just been launched - for CoinSwitch Kuber’s ongoing ‘Kuch Toh Badlega’ campaign premised on the possibility of change as one becomes a part of something bigger by entering the crypto world. The ad films drive the narrative of the potential of cryptocurrency to become the preferred choice of investment for the diverse Indian population, especially those living in tier 2 and 3 cities. Each of the ad films is designed to convey a different key trait of the CoinSwitch Kuber platform.

“Our aim is to make crypto accessible to billions in India while making it as simple as ordering food online. I am confident that Ranveer, with his youth appeal, will enable us to make strides towards achieving that goal while aiding CoinSwitch Kuber to become a household name,” said CoinSwitch Kuber co-founder & CEO Ashish Singhal. "We want to ensure that Indians from all walks of life are aware of the low barrier of entry into the crypto space along with the simplicity our platform affords."

The association between the crypto platform and Singh aims to work towards highlighting the growing acceptance of crypto in India while enhancing crypto awareness and trust in this emerging asset class, said the company.

“This is an exciting time for the crypto landscape in India. I am glad to come on board as the brand ambassador of CoinSwitch Kuber, India’s largest crypto asset platform," said Singh. "The company is a key player in the crypto revolution in India and I’m happy to be a part of their journey.”