Mumbai: Laqshya Media group, a pioneer in out-of-home (OOH) advertising, proudly announces the successful execution of an immersive month-long campaign for Wipro Consumer Care and Lighting’s iconic Chandrika soap in Maharashtra. The highlight of this remarkable campaign was the introduction of a Floating LED at Mumbai’s Juhu beach, captivating the hearts of lakhs of visitors. Chandrika successfully blended cultural relevance with technological innovation, creating a memorable and impactful campaign.
The campaign, strategically launched during the festive season, aimed to resonate with the sentiments of the people of Maharashtra. With its rich heritage of over 80 years, Chandrika embarked on a journey to captivate new hearts through 3D visuals and linguistic customization specifically tailored for the people of Maharashtra in Hindi, English and Marathi. The grandeur of the campaign was exemplified by the Floating LED at Juhu Beach, measuring an impressive 66.6x23 ft. During the activation at Juhu Beach recently, approximately 1.25 lakh people per day experienced the magic created by the combination of bright stars, dancing waves, and the unique presence of Chandrika’s Floating LED. This spectacular setup left a lasting impression, fostering a positive impact on the brand.
Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group strategically implemented an innovative month-long campaign across key cities in Maharashtra, including Mumbai, Thane, and Navi Mumbai. The campaign featured strategically positioned high-impact sites, reinforcing Chandrika’s heritage and Ayurvedic goodness.
Utilising their in-house proprietary tool, Sharp, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilised a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.
A trusted brand with a rich heritage, Chandrika Soap boldly expanded its reach and attracted new consumers in core markets. Crafted with time-tested Ayurvedic ingredients, Chandrika offers a unique formula combating common skin issues. The soap’s meticulous crafting over ten days has earned the unwavering trust of millions of women.
Laqshya Media Group is proud to have played a pivotal role in Chandrika’s successful campaign, combining innovation, technology, and creativity to leave an indelible mark on Maharashtra’s audience.
