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OOH to reach 50-60% of last year's billing by festive season: Laqshya Media Group's Atul Shrivastava

NEW DELHI: Remember those hoardings from a few days ago, which led to much curiosity and speculation across Delhi and Mumbai?  FMCG brands including Maggi, Cadbury Dairy Milk, Red Label Tea and Amul Lassi put up hoardings that read: “#13thKiTayyari Kijiye. __ Stock Kar Lijiye” with each brand...

MAM Media and Advertising Out Of Home
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Vikram Hemdev joins Laqshya Hyderabad Airport Media as COO

Laqshya Media Group has announced the appointment of Vikram Hemdev as COO – Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group.

MAM Media and Advertising People
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Post-lockdown perceptions, aspirations and anticipations of Indian millennials

MUMBAI: The current lockdown is a dark phase, something that the world has not witnessed in decades. But there is always a silver lining in any adverse situation. Laqshya Media Group  has found a bit of that silver lining by conducting a research study to help marketeers figure out the perceptions...

MAM Marketing MAM
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Laqshya Media Group’s OOH agency OMI bags Global Marketing Excellence Award

The Global Marketing Excellence Awards organised by the World Brand Congress concluded last week in Mumbai and honoured the best work in the field of marketing across various categories. Laqshya Media Group’s OOH Agency arm OMI executed Tanishq Campaign on OOH was adjudged the Best Outdoor and...

MAM Media and Advertising Out Of Home
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No marketing communication can target the entire universe: Digitalabs CMO Agam Chaudhary

With a decade of experience in shaping the digital lifespan of firms like Jaquar Lighting, Hindustan Times, Religare, Patanjali, Lenovo, amongst others, Digitalabs is a wing of 21-year-old conglomerate, Laqshya Media Group. Responsible for managing the campaigns of TLC channel during its launch,...

MAM Media and Advertising Digital Agencies