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CenturyPly pledges towards a healthier life with their new campaign #HardcoreHappySoul

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National :  Pledging towards a healthier society, CenturyPly announced their digital campaign #HardcoreHappySoul on Facebook and Instagram. With this campaign, CenturyPly aims to encourage the fitness enthusiasts to get more people into the habit of fitness by motivating them to take up a 10 days challenge and thus working towards a healthier society at large.

CenturyPly believes that running has a very positive impact on the core of a person making him/her grow in confidence and being positive. It is crucial to have a hard core to become a happy soul and combat the menace of depression and anxiety, which are rapidly increasing. Running is gaining popularity by the day and has long term health benefits. It can improve health and reduce the risk of developing several diseases like type 2 diabetes, cancer and cardiovascular disease as well.

Therefore, with #HardcoreHappySoul campaign, CenturyPly is taking a conscious attempt to encourage and influence India to make fitness a habit, a choice for the betterment of their own self.

As a part of the campaign, CenturyPly is targeting Motivators to increase the habit of running by challenging them to be #HardcoreHappySoul through their Facebook and Instagram pages.

In order to be eligible for the competition

 Motivators need to:

·       Have to like the official social media pages of CenturyPly

·       Share the link of new runners’ registration.

·       Tag CenturyPly along with any number of people they recommend to take up the challenge of instilling  running into a habit ( at least 1 km each day for 10 days)  

The recommended New Runners need to:  

·       Register themselves with CenturyPly mentioning the details of their respective motivator.

·       Post the screenshot of 1 km mileage for the next 10 days of registering in the campaign.

The campaign will be live from 11th December’2019 to 31st December’2019 and the last date for registering a New Runner is 22nd December’2019.

·       25 Motivators from across India with the most number of new runner registrations will get a chance to receive INR 5000 Paytm cash each.

·       All the new runners, completing the 10 days challenge will get e-certificates from CenturyPly along with a chance to get featured on the company social handles.

·       Amongst the total number of participants, 50 lucky winners, who will complete the challenge, will get a chance to get CenturyPly “Hard Core, Happy Soul” runners T-shirt.

On the launch of the campaign, Mr. Sanjay Agarwal, Managing Director of CenturyPly, said, “This is our humble effort to grow the number of people into the fitness tribe. After all, a fit nation is a hit nation. The aim for the campaign is to emphasize on the inner strength for a happier soul, which is synonymous with our brand values. At CenturyPly, we give paramount importance to the inner strength of our products that resonates through the beautiful exteriors. This similarity between the aim of the campaign and the core messaging of the brand is the primary reason for taking up this initiative in the first place.”

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