Mumbai: After skipping the 2020 edition due to the Covid-19 pandemic, Ad Club Bangalore has announced that it will be holding the Big Bang Awards 2021 in an offline event on 8 April. The award ceremony will celebrate the Indian advertising and marketing fraternity and honor excellence in creative, media, digital and marketing.

The Big Bang Awards are sponsored by Meta and supported by Manorama Max, Manorama News, The Hindu, and some other media houses. The event will take place at Hotel Ritz Carlton in Bangalore. 

Ad Club Bangalore is a three-decade-old advertising club, known as one of the oldest ad clubs in the country. The ad club started the Big Bang Awards two decades ago. Every year it includes a jury from the advertising, media, and marketing industry. However, this year the entire judging process was online due to the pandemic restrictions.

Sharing inside details, Ad Club Bangalore president Laeeq Ali told, "We received over 400 entries this year from agencies and clients across the country and decided to wait till April so we could kick-start our activities for the year with an offline event."

The awards have separate categories for consumer, B2B, media, entertainment and sports, brand and corporate communication and social causes. There is a separate category for healthcare and wellness covering Rx and OTC products.

“I have been involved with the Big Bang Awards for the last 20 years," said Big Bang Awards chairperson Malavika Harita. "This year, we saw a lot of emerging creative, media and digital agencies with innovative and exciting ideas. Adding a category for marketing excellence rounded off the entire gamut of marketing activities covered.”

In order to pay homage to its late executive director Arvind Kumar, this year they have two special prizes for the best young media professional below 30 years and the best media team in his name. The MAA Group will be presenting the Ayaz Peerbhoy Award for the 'Creative Agency of the Year' as they do every year, said the statement.