MAM

Automotive fuel, fitness and sports outlets saw aggressive TV ad volume growth in Q1-19: TAM

Fans, water purifiers, two-wheelers noted dips in ad volumes on TV

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MUMBAI:  Services and personal healthcare saw a dip in TV ad volumes in the first quarter of 2019 as compared to Q1 2018. While they maintained their positions in the top five super categories, their ad volumes decreased with an indexed figure of 12 per cent and 6 per cent respectively.

The topmost super category was food & beverages, with 19 per cent share in ad volumes. It climbed up a spot from the previous consecutive quarter with a 7 per cent indexed growth. It was followed by personal care & hygiene (19 per cent), services (11 per cent), household products (7 per cent), and personal healthcare (6 per cent).

The report also highlighted the top categories under these super categories based on their ad volumes on TV.

Consumer durables sector

In consumer durables, wires and cables became one of the topmost advertisers, showing 3.8 times growth in ad volumes as compared to Q1’18. Lighting products also showed an indexed growth of 38 per cent.

 

Rank

Top five Categories - Q1'19

Top five Categories - Q1'18

Indexed Growth in Q1'19

 

1

Lighting Products

Fans

138

 

2

Fans

Inverters

49

 

3

Wires & Cables

Water Purifiers/Filters

378 (3.8 times)

 

4

Water Purifiers/Filters

Lighting Products

57

 

5

Thermowares

Air Conditioners

168

 

The top five advertisers in the category were Polycab Wires, Microtek International, Philips Electronics India, V Guard Industries, and Orient Electric. The top five brands were V-Guard Wires, Orient Aeroslim, Livfast Inverters and Batteries, Microtek Jumbo Ups, and Usha Goodbye Dust Fan.

Auto Sector

In the auto sector, corporate auto recorded an 11 times growth, automotive fuel showed a staggering growth of 5568 times in Q1’19 from the same quarter in the previous year.

Rank

Top five Categories - Q1'19

Top five Categories - Q1'18

Indexed Growth in Q1'19

1

Cars

Two Wheelers

117

2

Two Wheelers

Cars

40

3

Corporate-Auto

Tyres

1095 (11 Times)

4

Tyres

Commercial Vehicles

92

5

Automotive Fuel

Tractors

556738 (5568 Times)

       

The top five advertisers were Maruti Suzuki India, TVS Motor Company, Bajaj Auto, Mahindra & Mahindra, and Kia Motors Corporation while top brands were Mahindra XUV 300, Bajaj Auto, Nissan Kicks, Kia, and Jeep Compass.

Retail sector

Retail outlets-fitness/sports noted a whopping growth of 267 times in terms of ad volumes in Q1’19 as compared to Q1’18.

Rank

Top five Categories - Q1'19

Top five Categories - Q1'18

Indexed Growth in Q1'19

1

Retail Outlets-Clothing/Textiles/Fashion

Retail Outlets-Clothing/Textiles/Fashion

89

2

Retail Outlets-Electronics/Durables

Retail Outlets-Departmental Stores

142

3

Retail Outlets-Departmental Stores

Retail Outlets-Electronics/Durables

60

4

Retail Outlets-Fitness/Sports

Retail Outlets-Home/Interiors/Furniture

26655 (267 Times)

5

Retail Outlets-Home/Interiors/Furniture

Retail Outlets-Medical/Pharmacy Stores

120

 

The top five advertisers were Reliance Retail, The Chennai Silks Group, Vasanth & Co, Saravana Stores, and Mission Sports & Fitness, and the top five brands were Reliance Digital, Vasanth & Co, Reliance Trends, The Chennai Silks Goddess Collections, and The Chennai Silks.

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