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Ad spend to remain bullish this festive season

Mumbai: After two Covid-impacted years, the mood among consumers and advertisers for the festive season is a lot better. Media agencies expect a decent uptick in ad spends. The overall sentiment is positive. iProspect India executive vice president Kaushik Chakraborty explains, "Unlike the last two...

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We have addressed inflation concerns by understanding the needs of the consumers: GCPL CMO Somasree Bose Awasthi

Godrej Consumer Products Ltd (GCPL) on Tuesday unveiled Godrej Magic Bodywash, a ready-to-mix bodywash that aims to offer consumers a bodywash experience at the price of a soap, while ensuring it is eco-friendly by encouraging the habit of "reuse and reduce."

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TV Ad volumes of real estate sector rose by 68% in January-May'22: TAM AdEx report

Mumbai: Ad volumes of real estate category on television rose by 68 per cent during January-May'22 over January-May’20, while the growth was 42 per cent more than the corresponding period last year. According to a TAM AdEx cross media report on the real estates sector, advertising volumes for the...

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India fastest-growing market globally at 14.6%: dentsu Global Ad Spend Forecast report

Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent, followed by the US, Russia and Canada, according to dentsu's Global Ad Spend Forecast report. Digital forecast is expected to increase 9.6...

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AdEx zoomed 37% in 2021 despite Covid second wave: Pitch Madison Report 2022

Mumbai: The total advertising expenditure (AdEx) in 2021 grew at an unprecedented 37 per cent to Rs 74,231 crore, despite the treacherous second Covid-19 wave, which crippled the economy and AdEx for almost three months of May, June and July for the second year running. This is according to the...

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