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Marketing in 2018: Led by revenues, ditched creativity

Long gone are the times when advertising and marketing industry in India was a small-scale business with just a few creative heads scratching their brains and churning out a minuscule number of campaigns. With the growing disposable income and aspiration to own premium goods and experience quality...

Specials Year Enders
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TAM AdEx reveals print, radio reducing spend on TV

A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

MAM Marketing Brands
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BJP leads ad-insertions for August-November 2018

The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of the major Indian states including Madhya Pradesh, Telangana, and Rajasthan.

MAM Marketing Brands
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Impact of assembly elections on TV ad spends

MUMBAI: “Bad officials are appointed by good citizens who do not vote.”  We’ve all heard that every citizen must cast their vote because it’s the very essence of a country’s democracy and also their right. However, a lot of people choose to turn a blind’s eye. This could either be due to lack of...

MAM Marketing Brands
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Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

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