MAM
Report on Shemaroo

Amid Covid2019, ICICI Prudential touts ‘all-in-one’ term insurance

The campaign is built on consumer data which shows that Covid2019 has resulted in higher awareness

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/18/icici.jpg?itok=7NyEf2qJ

NEW DELHI: ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its award-winning term insurance plan ‘ICICI Pru iProtect Smart’, as the all-in-one term insurance product. This product provides a life cover for the financial security of the family and an option to choose critical illness cover for the policyholder, i.e. one product offering both a health and life cover. The campaign is built on consumer data which shows that Covid2019 has resulted in higher awareness and interest in life insurance.

As India opens up and embraces the new normal, people are taking all necessary precautions to ensure their own safety and that of their loved ones every step of the way. The campaign showcases this change in consumer behaviour of being extra cautious not just in the present but also in planning for the future. 

The TVC pivots through a series of everyday events in the lives of people such as using a toothpick to press the elevator button, maintaining social distancing in public places and adopting safety measures to secure themselves and their loved ones. It stresses the importance of caution at every step, especially when stepping outside the house. The film culminates with the consumer choosing the All-in-One term insurance plan to secure the family against future uncertainties.

Manish Dubey, chief marketing officer, ICICI Prudential Life, said, "As people adjust to the new normal and get on with their lives, they are taking extra precautions to safeguard their health. Today, masks and sanitisers have become essential items of the household shopping list. Like masks and sanitisers, life insurance is now a must have in everyone’s safety basket. We must take precautions to deal with the present risk and also be prepared for tough times if they occur. The life risk during the pandemic has made consumers conscious about including term insurance in their financial portfolio.”

The heightened need amongst consumers to stay protected, both in terms of their health and life is the genesis of this campaign. It conveys the compelling proposition of ICICI Pru iProtect Smart which provides all-in-one protection to consumers at a time when they are looking to provide a safety net for themselves and their families.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620295666730.jpg?itok=F729QMEI
Publicis Media appoints Linu John as client lead for Hero MotoCorp unit

New Delhi : Publicis Media's bespoke unit has named Linu John as the client lead for the Hero MotoCorp unit. The platform caters to integrated media offerings, that includes media planning and buying, along with providing content, analytics, and programmatic solutions for Hero MotoCorp. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620290340335.jpg?itok=emMrNzuJ
Glad U Came wins PR mandate for RichFeel

MUMBAI: PR and Influencer marketing agency, Glad U Came has won the PR mandate for the skincare and haircare solutions network, RichFeel. The Mumbai-based agency will oversee RichFeel’s media and brand enhancement duties and develop effective communication strategies to increase their public...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620287308537.jpg?itok=hE-qqwW8
Covid Care: Droom announces 1 cr budget to support fight against Covid

New Delhi: Stepping up to take care of its employees during the devastating second wave of Covid2019, AI-driven online automobile marketplace Droom on Thursday announced Rs one crore budget for its new initiative - Droom Cares.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620283155330.jpg?itok=JgqCLfpt
Publicis Worldwide India hires Radhika Burman as VP – strategic planning

NEW DELHI: Publicis Worldwide India has brought on Radhika Burman as vice president – strategic planning. She will be based out of New Delhi and will report into BBH-Publicis Worldwide India MD & chief strategy officer Sanjay Sharma.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/grapes.jpg?itok=APToBDnS
Streax Professional assigns digital duties to Grapes Digital

MUMBAI: Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be handled from Mumbai’s office. As part of the mandate, the agency will be responsible for executing digital duties for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/xs.jpg?itok=VLbI6_3W
Doodle-icious: Amul celebrates regional leaders' wins in assembly polls with topicals

MUMBAI: Trinamool Congress supremo Mamata Banerjee was sworn-in as West Bengal chief minister for the third straight term Wednesday after she spearheaded her party to a remarkable victory in the recently concluded assembly elections.  2 May marked a jubilant day for regional stalwarts as along with...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/05/photogrid_plus_1620219039215.jpg?itok=AM2RqPNo
Gangs of Wasseypur trio now in the mustard oil business

MUMBAI: BL Agro Industries has roped in not one but three brand ambassadors to promote its mustard oil offering, Bail Kolhu. A new TVC made for the 50-year-old brand features the power-packed trio from the Gangs of Wasseypur movies – Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/05/photogrid_plus_1620209208753.jpg?itok=mw45lF9C
Accenture pledges $25 million for Covid relief in India

KERALA: Software giant Accenture has pledged $25 million (about Rs 185 crore) to support the Covid relief efforts in India. Additionally, the company will also give access to Covid vaccines for over two lakh eligible employees and their families in India.  "Safety and well-being of our people...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/05/mars_0.jpg?itok=KQqcXXHp
Mars Wrigley’s India biz elevates Varun Kandhari to director - marketing

NEW DELHI: Multinational confectionery maker Mars Wrigley has elevated Varun Kandhari to the post of director - marketing and customer marketing for India. He has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari. Kandhari joined Mars Chocolate...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required