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Viral Ad: Jewellery brand focuses on women safety

Mumbai: The Hathras incident has once again put the spotlight on women’s safety in the country. But with every passing day, we come across more reports of atrocities committed against women. With the authorities at a loss as to what measures to take, and society inclined to blame the survivor, it’s...

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Policybazaar's new spot pushes health & term life insurance

NEW DELHI: Policybazaar.com has launched its new television campaign “AapKiSideHai”. The ad campaign features Policybazaar’s brand ambassador, Akshay Kumar, highlighting the brand's promise of embracing a holistic customer-centric approach while helping to bridge the insurance protection gap in...

MAM Marketing Brands
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PhonePe readies to cash in on the IPL

NEW DELHI: Some call it the biggest advertising festival of the Asian subcontinent; others equate it with the Super Bowl of India. Amid the raining sixes, cartwheeling stumps and crowds cheering their respective teams, the Indian Premier League (IPL)  is the perfect platform that offers humungous...

MAM Marketing Brands
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Peps Industries launches the most boring ad campaign ever

 MUMBAI: Inner spring mattress company Peps Industries has launched its latest digital campaign BEDTalks. Inspired by TED Talks, but infinitely more boring, Peps BEDTalks is a curated series of incredibly boring topics aimed at putting people to sleep. It features incredibly boring topics ranging...

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NatureFresh™ Acti Heart focuses on complete heart care through new ad campaign

MUMBAI: NatureFresh™ Acti Heart, the new extension of Cargill’s oils business in India’s home-grown brand, NatureFresh™, has unveiled its first campaign “#PooraKhayaal”, today. Positioned as an oil that gives complete heart care, NatureFresh™ Acti Heart aims at building awareness and educating...

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