MAM

Tinder commissioned a market survey of 1500 Indian singles

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/14/Tinder.jpg?itok=XukuA-1l

Three date rule, play hard to get, men should pay, dress your best; you’ve probably heard every piece of traditional dating advice. But how much of it translates to IRL dating behaviour? Research shows Indian singles don’t pay attention to traditional dating rules or gender related responsibilities, so it may be time for a dating rule upgrade.

Do women care about who sends the first message, how do men like to express romantic feelings, how soon do you wait after a first date to text each other and how cool is too cool when on a date?

Tinder commissioned a market survey of 1500 Indian singles from 7 cities, across the 18-34 age group who own a smartphone, and here’s what it shows.

When you use online dating services, which type of details could turn you on/off when looking at a potential date’s profile?

85% say the profile picture is the biggest turn on.

https://lh6.googleusercontent.com/DttCMcV3qlK1IkTRd4LAzHJ_cwFvf3pu-4LQBgQwE01U5ymzCdtjKtMVF22rZqxF7X8Wfj_i5l_nYR7CPHjV9g_iB2pf5Wy4aShsmf_7OL6TvDcyP5J_-geim7VQvhGubdcZCueq

2. Who should organise the first date?

50% feel it doesn’t matter who organises the first date.

Who

Me

My date

It doesn’t matter

Total

28%

22%

50%

Men

31%

18%

52%

Women

25%

26%

49%

https://lh5.googleusercontent.com/k7Oqzeu7mJIPI4eEJTkQIfqdXr2MgjlSCzMgZW-fCsIQEbnjpxOjajpIBw2KIQhcHj2GiFN0QWZf4ueKFyVshVfI6daWgkJt7Jt3gnahH05YrhilkoMfQIuypKNRTVdU5CCVmBZt

3. How soon after a successful first date would you send a message?

71% connect within a day, with 50% sending a message it less than an hour after a successful date.

https://lh5.googleusercontent.com/jv_hWWJJ-1qMqq7_fgUFR-AXyRtLpR6FskX1ClC1NwMAwmxoTbLcpEHtIWUmFwOaIJog-T0Qfbx5uw11BLA9MDuTm5FV15_KU664HuvLqQ9hA1n3G3e-X1ORcws4Z_tMzFxvQTg1

4. Who sends the first message after a successful first date?

45% of people surveyed don’t think it matters either way

https://lh6.googleusercontent.com/7_57r4N4HUDRYddRsBP1ZIO1gpkm7h9Xv3CRWoHC9MfOmizcwIt1qQr_bwilGqN7h0dx1lUqkIXLVr8qwjjqntWjVaTYNqiwYQYtay_GMkHSYlyKI7h_RsmEnkOMIkOmWmUntS_N

Who

It doesn’t really matter

My date

Me

Total

45%

25%

30%

Men

45%

18%

36%

Women

44%

33%

23%

5. Who is responsible for organizing the second date?

There’s little room for stereotypical gender roles when organising dates: 48% of people think it doesn’t matter

https://lh4.googleusercontent.com/_Ja_eaV9FZobkz8miKJKvaOJkVGqwPRrzESPOwBKnYceLHk8V7wBTCE8kTUHFm81fLt4mcxz2Mwkz2nQqEWqxuBKNq1zom8z-CgHxERq26xQQ5zNPciijnTQJiflQeA4lK8FH5lF

Who

Me

My date

It doesn’t really matter

Total

30%

22%

48%

Men

35%

17%

49%

Women

25%

28%

47%

6. How do you express your feelings to each other?

Women are in favour of WhatsApp (51%) and men favour a traditional phone call (48%)

https://lh6.googleusercontent.com/KZ-0DhGPuJxI55GFrhRNtoM3IqOfKjX0tQNjzL4TgChigwezmkym1rn3FPZvN5EQxPUsxAW7zw4EUmucrsBVoZjc0OI-6Yd0RPsWzyJ_v0SD4li1BEDZs0jiSuKGg8I9hPf-CLam

7. Who do you share details of a successful first date with?

63% of people share details with their best friends

https://lh4.googleusercontent.com/3e1hHq-ZiRLc57XbV0ac_oB9fXWyyi4Kj87s_LqIi-bG8MZuLizQnVE_lyLrNaAd3PzYAbElEosT_FCjZKSEfLjHYU9UmsYsH6IOswXvuPdUVzSGu-tDz-lcKY5Wz0sVY3i1JlHY

8. What do you share about a first date?

Both men and women share their dreams about a promising future equally

https://lh3.googleusercontent.com/lfeU2e6slWVJuDVaohTuHJQL1R0vu3JCIA3LjS0-gzDZsDrSQ4LxcpLoZAmH93C7ZQbWZ3_HEd0ijytedim6um2T9a1kCl05hSNtqgDD34TncAylfjxPF977xeXqrD6eQ39FepWm

9. Your date is playing it cool or not telling you how they feel?

Ghosting and benching are not dating behaviours that Indian singles demonstrate

https://lh4.googleusercontent.com/raiTFnrjKwqQWozW_u-ZE2MVEvSXmjo3ky5ez46PPVoRo1W1VxXINMXJZ1PmZ5noXOBKVFJAu8sGyyng-Abiaw2P8bKsOxYRMP2SFFZg_V8i0Hje1853p80i8nYYlelGRsRZG6qg

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