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Tinder commissioned a market survey of 1500 Indian singles

Three date rule, play hard to get, men should pay, dress your best; you’ve probably heard every piece of traditional dating advice. But how much of it translates to IRL dating behaviour? Research shows Indian singles don’t pay attention to traditional dating rules or gender related responsibilities...

MAM Marketing Brands
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Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
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Tinder study reveals Gen Z driven by self-discovery

Popular dating app Tinder has done a unique study on the youth population in India revealing that the early 20s have acquired “a new meaning and cultural significance” for the GenZ.

MAM Marketing Brands
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Tinder rolls out ‘Adulting Can Wait’ campaign

MUMBAI: Dating app Tinder has rolled out its latest brand campaign ‘Adulting Can Wait’ to tap into Gen Z’s reality by establishing that pre-adulting life stage must be cherished and championed and not be underplayed as just transitional.

MAM Media and Advertising Ad Campaigns
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Tinder Launches More Genders for Users in India

Tinder, the world’s most popular app for meeting new people, today announced its latest update: Tinder will now support more ways to express gender identity, by giving users the ability to add information about their gender outside the binary.

iWorld Social Media

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