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Tinder overtakes Netflix as top-grossing, non-game app in Q1 2019

Dating app Tinder has leapfrogged video streaming platform Netflix in Q1 2019 as the highest-earning non-gaming app. According to reports, Netflix revenues dropped 15 per cent since the last quarter to reach $216.3 million, while the Tinder app grossed $260.7 million from Google Play Store and...

iWorld Over The Top Services
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Tinder and BuzzFeed India launch GirlsFeed; the variety show highlighting the ups and downs of being an Indian woman

Tinder and BuzzFeed India present GirlsFeed, a six episode variety show featuring a diverse group of women discussing the struggles, joys, highs and lows of being a woman in India.

iWorld Social Media
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Tinder commissioned a market survey of 1500 Indian singles

Three date rule, play hard to get, men should pay, dress your best; you’ve probably heard every piece of traditional dating advice. But how much of it translates to IRL dating behaviour? Research shows Indian singles don’t pay attention to traditional dating rules or gender related responsibilities...

MAM Marketing Brands
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Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
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Tinder study reveals Gen Z driven by self-discovery

Popular dating app Tinder has done a unique study on the youth population in India revealing that the early 20s have acquired “a new meaning and cultural significance” for the GenZ.

MAM Marketing Brands

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