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Facebook ad biz weakening despite upsurge in users

Streaming services, social media services and apps are emerging as the unwitting beneficiaries of an unprecedented situation which has forced people to stay at their homes. The usage of Facebook has gone up in many of the countries hit hardest by the novel coronavirus.

iWorld Social Media
Brand Factory launches #365OrNothing campaign on the occasion of International Women's Day

Future Group’s retail discount chain, Brand Factory has launched a new campaign #365OrNothing that urges us to celebrate womanhood 365 days. The hard-hitting digital ad campaign aims at breaking the stereotypical habit of celebrating, recognizing women and being respectful only on one day. 

MAM Marketing MAM
Gaana introduces 'Stories', the short-format content in music streaming

MUMBAI: After leading the industry with the vertical video format, Gaana videos, India's largest music streaming app, Gaana has launched its own form of video stories - a version of short-form video content to showcase engaging mini videos and influencer clips on the app. With seamless toggle and...

MAM Marketing MAM
India leads Facebook daily active user growth

India has fuelled the social media giant Facebook’s daily active user growth which increased by 9 per cent to 1.62 billion in the quarter ending September. “Daily active users reached 1.62 billion, up 9 per cent  compared to last year, led by growth in India, Indonesia, and the Philippines.

iWorld Social Media
Rezo.ai introduces 'Converse' - Conversational AI for enriched customer experience this festive season

Rezo.ai – A Conversational AI platform is disrupting the customer service segment in India with its cutting-edge solution, CONVERSE, for richer customer experience this festive season. With the ability to understand the customer mood, predict interest levels, jargons, and lingos, CONVERSE provides...

MAM Marketing MAM

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