MAM

Swiggy launches special food-specific WhatsApp Stickers

The stickers have been created by renowned illustrator Alicia Souza

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MUMBAI: Online food-ordering and-delivering service, Swiggy has announced that it has teamed up with renowned illustrator Alicia Souza to create food-themed WhatsApp stickers. The sticker packs are currently live on the PlayStore and will be available for iOS shortly.

Swiggy’s food-themed stickers include more than 30 customised graphics, including images of commonly texted lines like ‘Forgive me I was Hangry’, ‘Order for me no!’, ‘Too buzy, let’s Swiggy’ and India’s most ordered food items like Biryani, Pizza, Chai, and Momos.

Swiggy VP marketing Srivats TS said, "Consumers spend significant amount of time planning their meals and snack breaks. These moments are instant mood lifters for all of us. With these food-themed stickers, we wanted to give everyone a fun way to express their relationship with food.”

He added, "There are great synergies between Alicia Souza’s cute and quirky illustrative style and Swiggy's young and dynamic brand, which will resonate well with everyone, be it the time-strapped millennials, the innovative youngsters or even the fun-loving elders.”

Illustrator Alicia Souza said, “Being a Swiggy loyalist and an avid WhatsApp sticker user, I am thrilled to have partnered with the brand on this project to come up with fun-filled stickers for foodies. It was the best possible way for me to showcase my emotions for food and I’m certain that most people would be able to relate to this."

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