Santoor Sandal & Turmeric was top brand to advertise on TV during Onam, Ganesh Chaturthi
A TAM AdEx data reveals advertising trends based on ad volumes for the early festive season
MUMBAI: Personal car and personal hygiene sector saw a dip in ad volumes at the onset of festive season during Ganesh Chaturthi and Onam, as revealed by a latest TAM AdEx data. While the sector noted a dip of 12 per cent during Ganesh Chaturthi (3 September-23 September), the decline was 26 per cent during Onam (1 September to 13 September), as compared the last year.
However, it still remained the second top sector to advertise on television during the season. The first spot was claimed by Food & Beverages sector, that saw an 18 per cent rise during Ganesh Chaturthi but a dip of 8 per cent during Onam.
Other top categories included services, household products, auto, and laundry.
|
Top 10 Sectors around Ganesh Chaturthi festival period in Y-2019* with their indexed growth compared to Y-2018* |
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|
Rank |
Sectors |
Index Growth/ |
|
1 |
Food & Beverages |
118 |
|
2 |
Personal Care/Personal Hygiene |
88 |
|
3 |
Services |
89 |
|
4 |
Household Products |
119 |
|
5 |
Hair Care |
101 |
|
6 |
Personal Healthcare |
108 |
|
7 |
Laundry |
164 |
|
8 |
Auto |
110 |
|
9 |
Building, Industrial & Land Materials/Equipment |
95 |
|
10 |
Personal Accessories |
107 |
|
Top 10 Sectors around Onam festival period in Y-2019* and their indexed growth compared to Y-2018* |
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|
Rank |
Sectors |
Index Growth/ |
|
|
1 |
Food & Beverages |
92 |
|
|
2 |
Personal Care/Personal Hygiene |
74 |
|
|
3 |
Services |
89 |
|
|
4 |
Household Products |
124 |
|
|
5 |
Hair Care |
95 |
|
|
6 |
Personal Healthcare |
88 |
|
|
7 |
Auto |
81 |
|
|
8 |
Laundry |
130 |
|
|
9 |
Building, Industrial & Land Materials/Equipment |
128 |
|
|
10 |
Personal Accessories |
114 |
In terms of categories, ruling the Indian TV sets during these two festivals, toilet soaps remained on top despite recording a dip of 11 per cent during Ganesh Chaturthi and 28 per cent during Onam. Next in the ranking were Toilet/Floor Cleaners with an increase of 12 per cent and 31 per cent, respectively. E-commerce and online shopping also recorded a slight increase in ad volumes during the season.
|
Top 10 Categories around Ganesh Chaturthi festival period in Y-2019* with their indexed growth compared to Y-2018* |
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|
Rank |
Categories |
Index Growth/ |
|
1 |
Toilet Soaps |
89 |
|
2 |
Toilet/Floor Cleaners |
112 |
|
3 |
Washing Powders/Liquids |
148 |
|
4 |
Shampoos |
103 |
|
5 |
Tooth Pastes |
101 |
|
6 |
Milk Beverages |
116 |
|
7 |
Auto-cars |
84 |
|
8 |
Paints |
90 |
|
9 |
Ecom-online Shopping |
103 |
|
10 |
Chocolates |
104 |
|
Top 10 Categories around Onam festival period in Y-2019* and their indexed growth compared to Y-2018* |
|||||||||||
|
Rank |
Categories |
Index Growth/ |
|
|
1 |
Toilet Soaps |
72 |
|
|
2 |
Toilet/Floor Cleaners |
131 |
|
|
3 |
Washing Powders/Liquids |
128 |
|
|
4 |
Shampoos |
89 |
|
|
5 |
Tooth Pastes |
81 |
|
|
6 |
Paints |
147 |
|
|
7 |
Milk Beverages |
81 |
|
|
8 |
Ecom-Online Shopping |
104 |
|
|
9 |
Cars |
67 |
|
|
10 |
Ecom-Media/Entertainment/ |
121 |
The top brands to advertise on television, in terms of ad volumes, during these festivals were Santoor Sandal & Turmeric, Vanish Oxi Action, Lizol, Kalyan Jewellers, etc. The top advertisers included Hindustan Unilever, Reckitt Benckiser, Godrej, and Cadburys etc.
|
Top 10 advertisers and brands in Y-2019* |
|
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|
Rank |
Advertisers |
Brands |
||
|
Ganesh Chaturthi |
Onam |
Ganesh Chaturthi |
Onam |
|
|
1 |
Hindustan Unilever |
Hindustan Unilever |
Santoor Sandal And Turmeric |
Santoor Sandal And Turmeric |
|
2 |
Reckitt Benckiser (India) |
Reckitt Benckiser (India) |
Vanish Oxi Action |
Colgate Dental Cream |
|
3 |
Godrej Consumer Products |
Godrej Consumer Products |
Lizol |
Vanish Oxi Action |
|
4 |
Brooke Bond Lipton India |
Brooke Bond Lipton India |
Trivago |
Trivago |
|
5 |
Cadburys India |
Procter & Gamble |
Colgate Dental Cream |
Lizol |
|
6 |
Colgate Palmolive India |
Colgate Palmolive India |
Horlicks |
Kalyan Jewellers |
|
7 |
Procter & Gamble |
Cadburys India |
Harpic 10/10 |
Harpic Bathroom Cleaner |
|
8 |
ITC |
Wipro |
Harpic Bathroom Cleaner |
Harpic 10/10 |
|
9 |
Wipro |
ITC |
Comfort Fabric Conditioner |
Asian Paints Royale Health Shield |
|
10 |
Smithkline Beecham |
Procter & Gamble Home Products |
Flipkart.Com |
Olx.In |
