MAM

Santoor Sandal & Turmeric was top brand to advertise on TV during Onam, Ganesh Chaturthi

A TAM AdEx data reveals advertising trends based on ad volumes for the early festive season

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/11/TAM_800.jpg?itok=u_g8sS4q

MUMBAI: Personal car and personal hygiene sector saw a dip in ad volumes at the onset of festive season during Ganesh Chaturthi and Onam, as revealed by a latest TAM AdEx data. While the sector noted a dip of 12 per cent during Ganesh Chaturthi (3 September-23 September), the decline was 26 per cent during Onam (1 September to 13 September), as compared the last year.

However, it still remained the second top sector to advertise on television during the season. The first spot was claimed by Food & Beverages sector, that saw an 18 per cent rise during Ganesh Chaturthi but a dip of 8 per cent during Onam.

Other top categories included services, household products, auto, and laundry.

                       

Top 10 Sectors around Ganesh Chaturthi festival period in Y-2019* with their indexed growth compared to Y-2018*

 

Rank

Sectors

Index Growth/
Degrowth

1

Food & Beverages

118

2

Personal Care/Personal Hygiene

88

3

Services

89

4

Household Products

119

5

Hair Care

101

6

Personal Healthcare

108

7

Laundry

164

8

Auto

110

9

Building, Industrial & Land Materials/Equipment

95

10

Personal Accessories

107

 

                       

Top 10 Sectors around Onam festival period in Y-2019* and their indexed growth compared to Y-2018*

                         

 

 

Rank

Sectors

Index Growth/
Degrowth

 

1

Food & Beverages

92

 

2

Personal Care/Personal Hygiene

74

 

3

Services

89

 

4

Household Products

124

 

5

Hair Care

95

 

6

Personal Healthcare

88

 

7

Auto

81

 

8

Laundry

130

 

9

Building, Industrial & Land Materials/Equipment

128

 

10

Personal Accessories

114

In terms of categories, ruling the Indian TV sets during these two festivals, toilet soaps remained on top despite recording a dip of 11 per cent during Ganesh Chaturthi and 28 per cent during Onam. Next in the ranking were Toilet/Floor Cleaners with an increase of 12 per cent and 31 per cent, respectively. E-commerce and online shopping also recorded a slight increase in ad volumes during the season.

                       

Top 10  Categories around Ganesh Chaturthi festival period in Y-2019* with their indexed growth compared to Y-2018*

 

Rank

Categories

Index Growth/
Degrowth

1

Toilet Soaps

89

2

Toilet/Floor Cleaners

112

3

Washing Powders/Liquids

148

4

Shampoos

103

5

Tooth Pastes

101

6

Milk Beverages

116

7

Auto-cars

84

8

Paints

90

9

Ecom-online Shopping

103

10

Chocolates

104

 

                       

Top 10 Categories around Onam festival period in Y-2019* and their indexed growth compared to Y-2018*

 

Rank

Categories

Index Growth/
Degrowth

 

1

Toilet Soaps

72

 

2

Toilet/Floor Cleaners

131

 

3

Washing Powders/Liquids

128

 

4

Shampoos

89

 

5

Tooth Pastes

81

 

6

Paints

147

 

7

Milk Beverages

81

 

8

Ecom-Online Shopping

104

 

9

Cars

67

 

10

Ecom-Media/Entertainment/Social Media

121

 

 

The top brands to advertise on television, in terms of ad volumes, during these festivals were Santoor Sandal & Turmeric, Vanish Oxi Action, Lizol, Kalyan Jewellers, etc. The top advertisers included Hindustan Unilever, Reckitt Benckiser, Godrej, and Cadburys etc.

Top 10 advertisers and brands in Y-2019*

 

                       
                       

 

Rank

Advertisers

Brands

 

Ganesh Chaturthi

Onam

Ganesh Chaturthi

Onam

1

Hindustan Unilever

Hindustan Unilever

Santoor Sandal And Turmeric

Santoor Sandal And Turmeric

2

Reckitt Benckiser (India)

Reckitt Benckiser (India)

Vanish Oxi Action

Colgate Dental Cream

3

Godrej Consumer Products

Godrej Consumer Products

Lizol

Vanish Oxi Action

4

Brooke Bond Lipton India

Brooke Bond Lipton India

Trivago

Trivago

5

Cadburys India

Procter & Gamble

Colgate Dental Cream

Lizol

6

Colgate Palmolive India

Colgate Palmolive India

Horlicks

Kalyan Jewellers

7

Procter & Gamble

Cadburys India

Harpic 10/10

Harpic Bathroom Cleaner

8

ITC

Wipro

Harpic Bathroom Cleaner

Harpic 10/10

9

Wipro

ITC

Comfort Fabric Conditioner

Asian Paints Royale Health Shield

10

Smithkline Beecham

Procter & Gamble Home Products

Flipkart.Com

Olx.In

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/pizza.jpg?itok=jbDtrSfj
Pizza Hut launches its first ad

MUMBAI: In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold & fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious range of pizzas.  Conceptualized by Creativeland Asia, the new TVCs have one of India’s most popular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/fujifilm.jpg?itok=JrXeQLqO
Fujifilm India launches ‘Never Stop’ Campaign

Mumbai: Fujifilm India Private Limited, a pioneer in imaging technologies has announced the launch of its latest brand campaign for its globally proclaimed “Never Stop” in India. The digital film focuses on communicating the company’s diverse array of business operations as well as its corporate...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/santoor.jpg?itok=MWVnaKsy
Santoor launches ‘Pocket Perfumes’ exclusively for West Bengal

MUMBAI: Santoor, India’s one of the leading Soap Brand has announced the launch of Santoor Deo Pocket Perfumes exclusively for West Bengal. The compact pocket-sized perfumes provide consumers floral fragrance-on-the-go. Packed with fresh floral fragrance,Santoor Pocket perfumes aim to lift one’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/PVR.jpg?itok=oy_Baxvs
How PVR is revolutionizing community movie-viewing in India

India is often the land of contradictions. For everything that is true about India, its opposite is also equally true. It’s no wonder then that despite producing the highest number of movies in the world, India’s screen density remains one of the lowest in the world. 

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/children.jpg?itok=sUNmo7yJ
How brands are leveraging Children’s Day for moment marketing

MUMBAI: Gone are the days when marketing only used to target adults with disposable income. Now-a-days, kids are an important constituent of marketing eco-system for brands, as they understand that kids can influence a lot of buying decisions of their parents. It’s no wonder then that 14 November...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/groupm.jpg?itok=iKZpsJ5_
GroupM India rejigs top management

MUMBAI: GroupM India, the media investment group of WPP, has appointed Sidharth Parashar as President - Investments and Pricing, GroupM India and Ashwin Padmanabhan as President – Partnerships and Trading, GroupM India. As part of this elevation, both Sidharth and Ashwin will join the GroupM...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/sbi.jpg?itok=ysejtQWI
This Children’s Day, SBI Life brings to you an inspiring story of Dipti Gandhi & Muskan Foundation, under its digital property #DilBacchaTohSabAccha

MUMBAI: The celebration of Children's Day in India dates back to 1956. Children are regarded as the ‘future of the country’ and this day is celebrated to increase awareness of their rights, care and education. This Children’s Day, SBI Life Insurance along with Muskan Foundation support the cause of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tata2.jpg?itok=UIrMADx7
Tata Motors announces 'India Ki Doosri Diwali' campaign

Extending the festive cheer, Tata Motors announced the launch of its new ‘India ki Doosri Diwali’ campaign, to celebrate the success of its SCV range. Under this offer, for every Tata Motors SCV and Pickup (PU) vehicle bought during the month, the buyer will receive an assured gift through a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tata.jpg?itok=O3rdkUc4
Dentsu Impact bags digital mandate for Tea Brands of Tata Global Beverages India

Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few. After one year of its successful operations out of Bangalore, this is another key business to be handled by...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories