MAM

Santoor Sandal & Turmeric was top brand to advertise on TV during Onam, Ganesh Chaturthi

A TAM AdEx data reveals advertising trends based on ad volumes for the early festive season

TAM

MUMBAI: Personal car and personal hygiene sector saw a dip in ad volumes at the onset of festive season during Ganesh Chaturthi and Onam, as revealed by a latest TAM AdEx data. While the sector noted a dip of 12 per cent during Ganesh Chaturthi (3 September-23 September), the decline was 26 per cent during Onam (1 September to 13 September), as compared the last year.

However, it still remained the second top sector to advertise on television during the season. The first spot was claimed by Food & Beverages sector, that saw an 18 per cent rise during Ganesh Chaturthi but a dip of 8 per cent during Onam.

Other top categories included services, household products, auto, and laundry.

                       

Top 10 Sectors around Ganesh Chaturthi festival period in Y-2019* with their indexed growth compared to Y-2018*

 

Rank

Sectors

Index Growth/
Degrowth

1

Food & Beverages

118

2

Personal Care/Personal Hygiene

88

3

Services

89

4

Household Products

119

5

Hair Care

101

6

Personal Healthcare

108

7

Laundry

164

8

Auto

110

9

Building, Industrial & Land Materials/Equipment

95

10

Personal Accessories

107

 

                       

Top 10 Sectors around Onam festival period in Y-2019* and their indexed growth compared to Y-2018*

                         

 

 

Rank

Sectors

Index Growth/
Degrowth

 

1

Food & Beverages

92

 

2

Personal Care/Personal Hygiene

74

 

3

Services

89

 

4

Household Products

124

 

5

Hair Care

95

 

6

Personal Healthcare

88

 

7

Auto

81

 

8

Laundry

130

 

9

Building, Industrial & Land Materials/Equipment

128

 

10

Personal Accessories

114

In terms of categories, ruling the Indian TV sets during these two festivals, toilet soaps remained on top despite recording a dip of 11 per cent during Ganesh Chaturthi and 28 per cent during Onam. Next in the ranking were Toilet/Floor Cleaners with an increase of 12 per cent and 31 per cent, respectively. E-commerce and online shopping also recorded a slight increase in ad volumes during the season.

                       

Top 10  Categories around Ganesh Chaturthi festival period in Y-2019* with their indexed growth compared to Y-2018*

 

Rank

Categories

Index Growth/
Degrowth

1

Toilet Soaps

89

2

Toilet/Floor Cleaners

112

3

Washing Powders/Liquids

148

4

Shampoos

103

5

Tooth Pastes

101

6

Milk Beverages

116

7

Auto-cars

84

8

Paints

90

9

Ecom-online Shopping

103

10

Chocolates

104

 

                       

Top 10 Categories around Onam festival period in Y-2019* and their indexed growth compared to Y-2018*

 

Rank

Categories

Index Growth/
Degrowth

 

1

Toilet Soaps

72

 

2

Toilet/Floor Cleaners

131

 

3

Washing Powders/Liquids

128

 

4

Shampoos

89

 

5

Tooth Pastes

81

 

6

Paints

147

 

7

Milk Beverages

81

 

8

Ecom-Online Shopping

104

 

9

Cars

67

 

10

Ecom-Media/Entertainment/Social Media

121

 

 

The top brands to advertise on television, in terms of ad volumes, during these festivals were Santoor Sandal & Turmeric, Vanish Oxi Action, Lizol, Kalyan Jewellers, etc. The top advertisers included Hindustan Unilever, Reckitt Benckiser, Godrej, and Cadburys etc.

Top 10 advertisers and brands in Y-2019*

 

                       
                       

 

Rank

Advertisers

Brands

 

Ganesh Chaturthi

Onam

Ganesh Chaturthi

Onam

1

Hindustan Unilever

Hindustan Unilever

Santoor Sandal And Turmeric

Santoor Sandal And Turmeric

2

Reckitt Benckiser (India)

Reckitt Benckiser (India)

Vanish Oxi Action

Colgate Dental Cream

3

Godrej Consumer Products

Godrej Consumer Products

Lizol

Vanish Oxi Action

4

Brooke Bond Lipton India

Brooke Bond Lipton India

Trivago

Trivago

5

Cadburys India

Procter & Gamble

Colgate Dental Cream

Lizol

6

Colgate Palmolive India

Colgate Palmolive India

Horlicks

Kalyan Jewellers

7

Procter & Gamble

Cadburys India

Harpic 10/10

Harpic Bathroom Cleaner

8

ITC

Wipro

Harpic Bathroom Cleaner

Harpic 10/10

9

Wipro

ITC

Comfort Fabric Conditioner

Asian Paints Royale Health Shield

10

Smithkline Beecham

Procter & Gamble Home Products

Flipkart.Com

Olx.In

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