MAM

Santoor Sandal and Dettol & Moms Soap top brands in week 31

HUL continues the top advertiser on the list.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/15/barc1.jpg?itok=gQqIICss

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 August to 7 August 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 31 of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 193880 impressions. It was followed by Reckitt Benckiser which ranked second with 179494 ad impressions.

ITC Ltd bagged the third spot with 38628 insertions. Amazon Online India Pvt Ltd and Wipro Ltd secured the fourth and fifth place with 33982 and 33781 ad insertions respectively.

Cadbury India Ltd bagged the sixth spot with 33732 ad insertions.

Other top brands in the pecking order were as follows: Brooke Bond Lipton India Ltd, Colgate Palmolive India, Marico Ltd, and Godrej Consumer Products Ltd.

Rank Advertiser Insertions
    Week 31
1 HINDUSTAN LEVER LTD 193880
2 RECKITT BENCKISER (INDIA) LTD 179494
3 ITC LTD 38628
4 AMAZON ONLINE INDIA PVT LTD 33982
5 WIPRO LTD 33781
6 CADBURYS INDIA LTD 33732
7 BROOKE BOND LIPTON INDIA LTD 32750
8 COLGATE PALMOLIVE INDIA LTD 25362
9 MARICO LTD 23091
10 GODREJ CONSUMER PRODUCTS LTD 19106
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands:

Dettol Antiseptic Liquid for the first time became the top brand this week with 29000 ad insertions. Dettol Toilet Soaps like last week came in the second position with 27698  ad insertions. PolicyBazaar bagged the third spot with 16209 ad impressions.  

The fourth and the fifth spots were acquired by Surf Excel easy wash and Amazon.in with 14039 and 13588 ad insertions respectively.

The sixth position was grabbed by Santoor Sandal and Turmeric or the first time in the last so many weeks with12586 ad insertions.

Other top brands in the pecking order were as follows: Lux Toilet Soaps, Dettol & Moms Soap, Horlicks and Amazon Prime.

 
Rank Brands Insertions
    Week 31
1 DETTOL ANTISEPTIC LIQUID 29000
2 DETTOL LIQUID SOAP 27698
3 POLICYBAZAAR.COM 16209
4 SURF EXCEL EASY WASH 14039
5 AMAZON.IN 13588
6 SANTOOR SANDAL AND TURMERIC 12586
7 LUX TOILET SOAP 11904
8 DETTOL & MOMS SOAP 11903
9 HORLICKS 11422
10 AMAZON PRIME 11143
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/havas.jpg?itok=YzjS8PRz
Havas Group India launches an internship program ‘Havas Spark’

NEW DELHI: Havas Group India has rolled out a unique internship opportunity for freshers to help add a spark to their careers. The program titled ‘Havas Spark’ is intended to provide bright and talented interns, educational and career development opportunities through practical experience in a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/cik.jpg?itok=BecNELYz
Colgate Vedshakti collaborates sand artist Sudarsan Pattnaik

NEW DELHI: Colgate-Palmolive (India) Limited has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/iamai_0.jpg?itok=w2QAjbAc
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards

Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/grofers.jpg?itok=y6HX7PE2
Grofers makes grocery shopping exciting with the fifth edition of its Grand Orange Bag Days sale

NEW DELHI: To educate the country about the fifth edition of the semi-annual “Grand Orange Bag Days (GOBD)” grocery sale, Grofer launched a robust marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread. The two-film...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/vmly.jpg?itok=s1Ef54Ak
VMLY&R Commerce Encompass launches in India

NEW DELHI: As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global commerce offerings. Led by global CEO Beth Ann Kaminkow, it will operate as a distinct company within...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/glance.jpg?itok=q3NZ33ZR
Ye Glance Hai: Glance Unlocks Power of Lock Screen Based Content with its Latest Campaign

Glance, the world’s leading screen zero platform which provides digital content on the lock screens of smartphones, has today announced the launch of its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/nirmala_sitharaman.jpg?itok=Ad7dydqh
What marketers and agencies are expecting from the union budget 2021

NEW DELHI: After a massive slump in the economy that 2020 brought in with its unprecedented and uncertain nature, headlined by the Covid-2019 crisis, industries are once again trying to put their heads up. The road to recovery looks quite challenging from here, however, they are playing their bets...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/vishnu_mohan.jpg?itok=5o9Ng_-j
Vishnu Mohan moves on from Havas after 25 years

New Delhi: Vishnu Mohan will step down as chairman and CEO of Havas Group southeast Asia (SEA), India and north Asia. A veteran of 25 years with the organisation, Mohan will be succeeded by Alberto Canteli, currently CEO of middle-east and eastern Europe Havas Group, who will be additionally...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/sa.jpg?itok=9SE3mIWe
Melorra enters Delhi market with three new experience stores

Lightweight fine jewellery brand Melorra has forayed into its largest market, Delhi/NCR with three new physical experience centres. Launched on the same day, Melorra’s brick-and-mortar outlets are located at Vegas Mall, Dwarka; DLF Promenade, Vasant Kunj; and DLF Avenue, Saket.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required