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Mondelez India launches limited edition Cadbury Dairy Milk Vintage Box

Evokes nostalgia to celebrate 70 years in India

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MUMBAI: Marking the 70th anniversary of Mondelez India (formerly Cadbury India Ltd.) and Cadbury Dairy Milk, the company has launched a limited edition Cadbury Dairy Milk vintage tin pack. The collecter’s edition box contains Cadbury Dairy Milk chocolates packaged with covers from four distinct eras.

Commenting on the milestone and the launch, Mondelez India director - marketing (chocolates) Anil Viswanathan said, “We look back on our history in India fondly and it is a huge honour to commemorate this special milestone. We thank our teams as well as all our consumers who have supported us over the years and invite everyone to join us in our journey ahead.”

He added, “To celebrate this journey, we are thrilled to launch this beautiful Cadbury Dairy Milk Vintage Box. Consumers can take a trip down the memory lane with these retro pack designs and relive their favourite Cadbury Dairy Milk memories.”

Mondelez India head of ecommerce Abhishek Ahluwalia said, “These days, consumers are not just looking at products and services, but at experiences that can create long-lasting memories. We are excited to launch our yet another e-commerce exclusive proposition. On its 70th anniversary, Mondelez India, wishes to connect with the consumers on an emotional level with the help of its limited edition vintage pack. This is our way to thank the consumers who have played such a significant role in Mondelez’s journey. The vintage pack is a symbol of its seven decades of consumer love and adulation and the positive leaps it has taken to become India’s favourite chocolate brand. We are committed to building on the legacy we’ve created in the last 70 years with the promise of bringing more moments of joy in the times to come.”

Cadbury Dairy Milk limited edition vintage tin pack contains 4 Cadbury Dairy Milk Chocolate bars and will be available on Cadburygifting.in and exclusively on e-tailers like Amazon, Flipkart, and Paytm at INR 544.

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