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Cadbury Dairy Milk’s new campaign shows how to turn mundane moments sweeter

Mumbai: With people spending a lot more time indoors, Chocolate brand Cadbury Dairy Milk has rolled out an all- new campaign ‘Fridge Mein Meetha, Toh Ghar Meetha’ that  highlights everyday slice-of-life occasions where consumers open their refrigerators for smaller moments of indulgence. The...

MAM Media and Advertising Ad Campaigns
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Mondelez India forays into snack bar category with Cadbury Fuse Fit

Mumbai: Mondelez India on Thursday announced its foray into the snack bar category with the launch of the new Cadbury Fuse Fit. The company said it aims to develop the current niche and growing snack bar segment, with the evolving consumer palate choosing ‘healthier’ alternatives in daily snacking...

MAM Marketing MAM
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Cadbury Dairy Milk partners with Mumbai Indians to spread sweetness

NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to...

MAM Marketing MAM
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SANJU SAMASON RESORTS TO THE SCOOP SHOT DURING NET PRACTICE IN THE UAE, EVEN AS STAR SCOOPS ANOTHER TWO ASSOCIATES 

Star Sports adds two more IPL associate sponsors

Mumbai: The latest promo for the IPL by Star Sports features members of a building society felicitating their security guard Alok who has been single handedly serving them during the pandemic lockdown period. A heart-warming and touching film. The promo has also revealed another two associate...

Television TV Channels Sports
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Star Sports reveals IPL 2020 sponsors in promo

Mumbai: The Disney Star India (read: Star Sports sales) team seems to have done it again: breasted the broadcast sponsorship tape for the IPL 2020 in good time, even as the Board of Control for Cricket in India (BCCI) has yet to close many of its deals. The roster of sponsors, which was revealed in...

Television TV Channels Sports