Anil Viswanathan

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Wavemaker wins e-commerce mandate for Mondelez India

NEW DELHI: Wavemaker today announced that it has bagged the e-commerce mandate for Mondelez India, one of the leading snacking companies in India. As part of the e-commerce mandate, Wavemaker will focus on building and scaling the brand and its products through various e-commerce channel partners.

MAM Media and Advertising Account
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Digital influence in urban consumers rises up to 70%: Facebook India-BCG

NEW DELHI: Facebook India and Boston Consulting Group have released three new reports that delve into Covid2019-induced changes in the consumer path-to-purchase across mobile phones, apparel, and consumer packaged goods (CPG) categories. The reports are the follow up to the ‘Turn The Tide’ report...

iWorld Social Media
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Cadbury Dairy Milk replaces logo with 'Thank You'

MUMBAI: Leading snacking company Mondelez India has launched a limited-edition Cadbury Dairy Milk ‘Thank You’ bar in recognition of the generous spirit of the country’s unsung heroes during these difficult times. It is the first time since the nation’s favorite chocolate bar hit the shelves in...

MAM Marketing Brands
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This Valentine’s Day, Cadbury Dairy Milk Silk urges consumers to go beyond their limits

MUMBAI: Cadbury Dairy Milk Silk and Valentine's Day have a strong relationship going for almost a decade. CDM Silk has, over the years, helped many young and old to communicate their true feelings to their significant other with the very simple "Say it with Silk" approach during Valentine's Day....

MAM Marketing MAM
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Cadbury Dairy Milk Silk ropes in millennial heartthrob Kartik Aaryan

MUMBAI: Cadbury Dairy Milk Silk, India’s favourite premium chocolate brand ropes in new-age Bollywood actor, Kartik Aaryan, as the new entrant into the Silk family. The heartthrob of B town who has been storming the box office with a series of romantic comedy blockbusters fits in perfectly with the...

MAM Media and Advertising People