To celebrate Valentine’s Day, Mondelez India amplified its ‘Pop Your Heart Out with Silk’ campaign launching a new heart-warming digital film, ‘Cadbury Silk Unsaid Stories’. The TVC opens with a meet-up where members from young to old are shown narrating their love stories, talking about how...
To celebrate its 70th anniversary in India, Mondelez India recently launched the new Cadbury Dairy Milk Spready, announcing its foray into the fast-growing spreads category. Also launched was the ‘Cadbury Chocolate Cookbook’ penned by celebrated chocolatier Zeba Kohli.
Marking the 70th anniversary of Mondelez India (formerly Cadbury India Ltd.) and Cadbury Dairy Milk, the company has launched a limited edition Cadbury Dairy Milk vintage tin pack. The collecter’s edition box contains Cadbury Dairy Milk chocolates packaged with covers from four distinct eras.
After making Cadbury Dairy Milk as one of India’s favourite chocolate brands for 70 years in India
Mondelēz International has made some key elevations in the company, with Prashant Peres, previously director – marketing for chocolates, Mondelez India, moving into a new regional role of senior director for chocolate equity and innovations, AMEA, Mondelēz International.
