MAM

Mi India collaborates with Sonu Sood for #ShikshaHarHaath initiative

Aims to help underprivileged kids who are unable to access online education.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/01/27/mi.jpg?itok=zGoqw_wm

New Delhi: Mi India has announced a new initiative - #ShikshaHarHaath, in collaboration with Sonu Sood. This partnership is in continuation with the brand's efforts of enabling the student community from underprivileged sections to pursue their education without any roadblocks.

The movement will look at helping underprivileged kids across the country who are unable to access online education due to the unavailability of smartphones. As part of the collaboration, Mi India has pledged to empower thousands of students by donating Redmi smartphones. Additionally, the brand has launched a microsite allowing consumers to pledge their old smartphones. Consumers can visit https://shikshaharhaath.com/ and pledge their phones across the country. In addition to this, consumers can also contribute by dropping their working condition smartphones at nearby Mi Home, Mi Studio, Mi Service Centre. These second-hand smartphones will be further refurbished at Mi India’s service centers and prior to donation.

Mi India MD India Manu Kumar said, “At Mi India, we believe in making technology accessible to all. Education is a key enabler that can empower and secure the future of the coming generations. In the times of Covid2019, we firmly believe that no child should miss education due to the lack of a smartphone. The #ShikshaHarHaath initiative reinforces our commitment towards education for all. We are extremely proud to partner with Sonu Sood to take this initiative ahead. With his tremendous contribution through the times of Covid, Sonu has not only helped the needy but has also sparked a movement that makes giving joyful. We hope that this movement sparks joy of giving and learning amongst the ones who need it most.”

Sonu Sood added, “The lockdown changed the dynamics of education and it specifically affected the under resourced communities. Hence, with a mission to allow children access to online classes and ensure continuity in their education, our partnership with Mi India is a step to help build a better future. This initiative is our step towards increasing literacy and online education in the country.”

This movement is in continuation of Mi India’s efforts undertaken earlier to make sure that the children can avail these smartphones for online learning and education. Mi India started its mission of providing accessible education in 2020 with its Mi Scholarship program. The brand pledged Rs 2 crore  towards students’ education in partnership with Teach for India as well as Buddy4study to help build a brighter future.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/cred.jpg?itok=bmi3gDnH
In a role reversal, Kapil Dev does a Ranveer Singh for Cred

Credit card payment app Cred, which is an official partner of Vivo IPL, has launched its latest ad featuring the legendary cricketer Kapil Dev in a spanking-new persona, ahead of the IPL 2021 finale.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/alia.jpg?itok=fyzS9A74
Bombay Shaving Company Women signs on Alaya F as brand ambassador

Mumbai: Bombay Shaving Company Women, a spin-off of men’s grooming brand Bombay Shaving Company (BSC), has entered into a partnership with Bollywood actor Alaya F. This represents BSC Women's commitment to reimagining hair removal solutions for women in the country. The announcement comes with the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/15/kaizzen-800.jpg?itok=4I2ccTBz
Allana Consumer Products appoints Kaizzen as its PR agency

Mumbai:  Allana Consumer Products has awarded its PR mandate to Kaizzen. The mandate encompasses providing strategic communications support to the Consumer Products Division of Allana Group, covering corporate reputation management and brand visibility for all its consumer products across media...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/15/meesho-800.jpg?itok=wbp7eONv
Meesho records 750% growth in users during festive sale event

MUMBAI: Internet commerce platform Meesho has recorded 750 per cent growth in users over last year during its flagship festive sale event, Maha Indian Shopping League. Nearly 60 per cent of the total demand was driven by Tier 4+ markets, including remote locations like Khawzhwal and Sopore, said...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/14/photogrid_plus_1634203975919_0.jpg?itok=divCVIGT
Michael Komasinski appointed as global CEO, Merkle

Mumbai: dentsu International has announced that Michael Komasinski is to be promoted to the role of global chief executive officer of Merkle, and a member of the dentsu international executive team. He replaces Craig Dempster who has been a member of the Merkle executive leadership team for nearly...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/14/photogrid_plus_1634197609637.jpg?itok=pUCNJ21j
Sukkhi ropes in Karisma Kapoor as brand ambassador

Mumbai: Online-first fashion jewellery brand Sukkhi has roped in Bollywood star Karisma Kapoor as its brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available at attractive prices across India, said the statement. As the festive...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/14/photogrid_plus_1634192146115.jpg?itok=9ausmpON
Priti Murthy joins GroupM as president, GroupM Services India

Mumbai: GroupM India on Thursday announced the appointment of Priti Murthy as president, GroupM Services India. In her new role, Murthy would also be part of the GroupM India executive committee. Murthy will work closely with GroupM’s regional leadership team in ensuring seamless adoption of all...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/14/photogrid_plus_1634191379650.jpg?itok=_vrVcbBA
Heads Up For Tails appoints Samriddh Dasgupta as CMO

Mumbai: Homegrown D2C pet care company Heads Up For Tails (HUFT) on Thursday announced the appointment of Samriddh Dasgupta as chief marketing officer. In his new role, Dasgupta will be responsible for scaling growth across the levers of brand and marketing, partnerships, community culture and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/14/fb.jpg?itok=vjSNykSb
Elegant Steel celebrates Durga Puja with ‘The Steel Within’ campaign

As the country readies itself to immerse in the grand annual five-day celebration of Durga Puja which pays homage to the goddess Durga, homegrown manufacturer of iron and steel products Elegant Steel has marked the occasion with the launch of its new film called 'Narishakti- The Steel Within.'

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required