MAM

Lux Toilet Soap becomes top brand in BARC Week 3 ratings

Hindustan Lever Ltd and ITC Ltd were the top two advertisers.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 18 January and 24 January, 2020 respectively.

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 3 of 2020.

Top Advertisers:

Minor changes were noticed in the BARC week 3 rankings of top advertisers. The top 5 advertisers remained the same with Hindustan Unilever Ltd leading the roost. It had made 191992 ad insertions on TV. Following it was Reckitt Benckiser (India) Ltd with 99417 insertions.

ITC Ltd ranked third by making 42133 insertions. Fourth and fifth spot were acquired by Brooke Bond Lipton India Ltd and Cadburys India Ltd with 36598 and 33308 insertions, respectively.

Other top brands in pecking order were as follows:Wipro Ltd, Ponds India, Amazon Online India Pvt Ltd, Smithkline Beecham, and Godrej Consumer Products Ltd, respectively.




Rank

Advertiser

Insertions

 

 

Week 3

 

1

HINDUSTAN LEVER LTD

191992

 

2

RECKITT BENCKISER (INDIA) LTD

99417

 

3

ITC LTD

42133

 

4

BROOKE BOND LIPTON INDIA LTD

36598

 

5

CADBURYS INDIA LTD

33308

 

6

WIPRO LTD

29014

 

7

PONDS INDIA

26370

 

8

AMAZON ONLINE INDIA PVT LTD

24912

 

9

SMITHKLINE BEECHAM

24096

 

10

GODREJ CONSUMER PRODUCTS LTD

20722

 

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

Top Brands:

Several changes were noticed in the top brands rankings released by BARC in week 3 of 2020. Lux Toilet Soap climbed up a spot to rank first, with 16867 insertions. With its Republic Day sale going on, Amazon.in re-entered the list on second spot after a few weeks. It had made 15832 ad insertions.

Dettol Toilet Soaps maintained its third rank by making 15216 insertions. Last week’s top brand Trivago slipped down three spots to rank fourth with 13765 insertions. Lifebuoy Toilet Soap climbed up three spots to rank fifth with 11955 ad insertions.

The subsequent pecking order was as follows: Surf Excel Easy Wash, Dettol Antiseptic Liquid, Almond Board of California, Honda SP 125, and Moov Advance Diclofenac Gel, respectively.





Rank

Brands

Insertions

 

 

Week 3

   

1

LUX TOILET SOAP

16867

   

2

AMAZON.IN

15832

   

3

DETTOL TOILET SOAPS

15216

   

4

TRIVAGO

13765

   

5

LIFEBUOY TOILET SOAP

11955

   

6

SURF EXCEL EASY WASH

11302

   

7

DETTOL ANTISEPTIC LIQUID

10962

   

8

ALMOND BOARD OF CALIFORNIA

9994

   

9

HONDA SP 125

9645

   

10

MOOV ADVANCE DICLOFENAC GEL

9177

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals

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