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Dettol Toilet Soaps secures top spot in BARC week 6 ratings

Hindustan Lever Ltd and Reckitt Benckiser were the top two advertisers.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 8 February and 14 February 2020, respectively. 

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 6 of 2020.

Top Advertisers:

Not many changes were observed in the week 6 ratings of BARC. Hindustan Lever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 179339 and 132883 insertions, respectively. 

Just like the last week, the following spot was acquired by ITC Ltd with 51958 insertions. Brooke Bond Lipton India Ltd and Cadburys India Ltd interchanged their last week’s spot to rank fourth and fifth, respectively. They recorded 37552 and 34363 ad insertions. 

Other top brands in pecking order were as follows:Procter & Gamble, Colgate Palmolive India, Smithkline Beecham, Godrej Consumer Products Ltd, and the new entrant - Lakme Lever Ltd, respectively.

Top Brands: 

Dettol Toilet Soaps re-entered the list after a small break and that too on the top spot. It had made 21099 insertions. Harpic Bathroom Cleaner and OLX.in were also the fresh entrants in the list on second and third position with 15462 and 14034 insertions, respectively.

Trivago slipped down three spots from last week’s top position to rank fourth this time with 13996 insertions. Dettol Antiseptic Liquid ranked fifth with 13335 insertions. 

The subsequent pecking order was as follows: Lux Toilet Soap, Harpic 10/10, Surf Excel Easy Wash, Moov Advance Diclofenac Gel, and Veet Men Hair Removal Cream, respectively. 

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