MAM

BrandZ report 2018: All Indian brands in top 10 most valued

Jio, Flipkart, Paytm, Ola and MakeMyTrip enter the list for the first time

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/07/all.jpg?itok=jhHsCi_T

MUMBAI: HDFC Bank continues to remain India’s most valued brand for the fifth consecutive year according to the recent BrandZ report by WPP and Kantar Millward Brown’s BrandZ. Interestingly, for the first time, the top 10 brands in BrandZ list were all Indian homegrown brands.

HDFC Bank topped the list as the bank has built a reputation for its sustainable livelihood initiative by introducing smaller loans worth as little as $175 that can be accessed via its bank branches.

The report analysis reveals that brand value was boosted by rising consumer confidence, the country’s return to rapid economic growth and consumers becoming increasingly brand aware.

Trust is an important key driver of brand value, which is exemplified by HDFC Bank, that continued to build trust by clearly communicating the benefits of its products to consumers and delivering differentiated financial services offerings consistently and repeatedly.

Insurance brand LIC came in at second spot because of the key role played by its pension plan business whilst Tata Consultancy Services ranked third having leveraged digital technologies to drive growth and business transformation. 

Indian telecom operator Bharti Airtel came in at fourth position followed by State Bank of India. 

The report also saw an emergence of new brands on the list including e-commerce retailer Flipkart, e-commerce and payment wallet Paytm and Zee TV.

The Store WPP CEO EMEA and Asia David Roth said, “A booming economy and an increasingly digital world are re-shaping India’s brand landscape and creating new opportunities. Brands that get it right, regardless of whether they are established players or newcomers are reaping the rewards.”

“However, there is no room for complacency in this fast-paced environment where so many ambitious companies are ready to rise to the occasion,” added Roth.

A strong brand heritage is no longer essential for developing brand trust. New brands that proactively build and reinforce trust as an integral objective rather than relying on it being a by-product of their main offering can do well. For example, the recent investment from Warren Buffett’s Berkshire Hathaway into payment brand Paytm added credibility to the relatively youthful brand, making it one of India’s most valuable startup brands.

The premiumisation phenomenon has gained importance for Indian brands, given increased competition and the need to differentiate themselves. Higher quality premium brands have increased in appeal. As consumers in both urban and rural areas become increasingly well-informed, they are also now willing and have more money to spend on brands that demonstrate and deliver relevance. 

On the concept of premiumisation phenomenon, Kantar Millward Brown, South Asia Managing Director Vishikh Talwar mentioned, "Trust is not the sole prerogative of heritage brands; young brands can be equally trustworthy if they have a clear purpose and deliver consumer experiences that reinforce this.”

There are 30 newcomers in the expanded ranking including Jio, Flipkart and Paytm, which have all seen growth in brand value, as well as Ola and travel agency MakeMyTrip. 

With young professionals moving to cities for work, there are openings for brands to offer new services. Video calls have become hugely popular, and have been made feasible for many people through Jio reducing the cost of data. Paytm and the advent of digital banking enable instant money transfers from family members working in the city to their relatives in rural areas. E-commerce brands are riding the boom in gifting, particularly during national festivals.

BFSI sector seems to be the most valuable category as there are eight bank brands in the ranking followed by insurance, where the five brands which together make up 35 per cent of the total ranking value.

This time, the ranking also incorporated brands from key and growing sectors such as technology (IT services), technology (online); durables and home appliances, tobacco, and entertainment (TV stations). Privately owned brands, where financial information is publicly available, and unicorn brands based on their most recent valuations are also now included.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/eureka.jpg?itok=r0P99ji8
Eureka Forbes brings 'Ayurfresh' technology with Dr Aquaguard

The recently revamped Eureka Forbes has introduced another innovation – Dr Aquaguard with Ayurfresh technology, aiming to give a refreshing taste and aroma to everyday drinking water.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/clovia.jpg?itok=p4QHGZ2G
Clovia forays into personal care category

Lingerie brand Clovia recently launched its new line of solution-based personal care products.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/rob_reilly.jpg?itok=eAErXxKE
McCann Worldgroup’s Rob Reilly joins WPP as global CCO

NEW DELHI: WPP has appointed outgoing McCann Worldgroup global creative chairman Rob Reilly as its global chief creative officer. Reilly will join the network in May and report to CEO Mark Reed. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/mond4.jpg?itok=9qsCGga1
How Mondelez India leveraged its partnership on broadcast for IPL 2020

NEW DELHI: There are campaigns and there are campaigns. But there are certain advertising messages which strike home like no other – they either leave a tear in the eye or have you feeling nostalgic. Some have you chuckling, others inspire you, while yet others leave you just feeling good.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/afc.jpg?itok=cz18giWo
AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028

The Asian Football Confederation (AFC) today announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the new agreement, Sportradar becomes the Official Video and Data Distribution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/arunima-sangeeta.jpg?itok=Xd14yFhg
Arunima Singh named Havas Life Sorento VP - digital

NEW DELHI: Havas Life Sorento has further strengthened its leadership team with the appointment of Arunima Singh as vice president digital. In this new role, Singh will drive health digital and technology vision and strategy for the agency. She will be based in the Mumbai office. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/bhava.jpg?itok=M4Fmy45i
Do Your Thng onboards Bhavna Darira as business head

NEW DELHI: Branded content marketplace Do Your Thng (DYT) has brought on Bhavna Darira as business head. She brings with her over two decades of experience in sales, marketing and brand positioning.  Darira’s past experience is with companies like Aditya Birla Financial Services, Reliance...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/amanda.jpg?itok=MfVebxuO
Dentsu International integrates iProspect and Vizeum

NEW DELHI: As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.  By integrating this two award-winning agencies, dentsu brings Vizeum’s media...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/heamnt.jpg?itok=XGlZqVTj
CNBC Awaaz terminates Stock 20-20 host Hemant Ghai

NEW DELHI: The Network18 Group has terminated stocks editor & anchor Hemant Ghai, the co-host of Stock 20-20 which airs on its Hindi business news channel CNBC Awaaz, as a consequence of an order passed by the Securities and Exchange Board of India (SEBI) against him for violating stock market...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required