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Kantar to continue India investment, increase talent pool & improve tech after deal with Bain Capital

Research agency Kantar is aspiring to invest more in its global delivery centres and further strengthen its core insight and consulting business in India post the 60 per cent stake sale to Bain Capital. The WPP-held company also emphasised on its India business.

MAM Media and Advertising Digital Agencies
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Premium category growth double that of entire FMCG sector

Even though the FMCG sector in rural India is facing a slow down for the past few quarters, the number of households buying more than 20 categories in a year saw a jump of nearly 50 per cent in the past year, Kantar managing director for Worldpanel Division south Asia K Ramakrishnan told...

MAM Marketing Brands
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Kantar releases CX+ India Retail Banking Report 2019

MUMBAI: In today’s experience era, the majority of CEOs believe customer centricity is essential for driving business growth. However, there is still a big gap between ambition and reality; while 91% of retail bank CEOs in India see the need to become customer-centric, just 29% of consumers believe...

MAM Marketing Above The Line
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WPP announces proposed sale of 60 per cent of Kantar to Bain Capital

MUMBAI: One of the world’s largest advertising agencies, WPP, announced on Friday that it has entered into an agreement to sell 60 per cent stake in Kantar to US-based private equity firm Bain Capital. After severe turmoil in the last two years, especially after founder Martin Sorrell’s departure,...

MAM Media and Advertising AD Agencies
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Kantar Increases creative impact through artificial intelligence

MUMBAI: Kantar, the world’s leading data, insights and consulting company today extends its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions. The new offerings will help brands,...

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