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FMCG shopping by eco-actives to reach $446 bn in 2021: Kantar Study

Mumbai: Environmentally sustainable grocery market is forecast to double over next five years, as per a new sustainability study from Kantar. FMCG/ consumer packaged goods shopping by environmentally concerned households (eco-actives) will total $446 billion in 2021, up $70 billion vs 2020, the...

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16 per cent urban Indians currently own cryptocurrency: Kantar study

Mumbai: The sentiment around cryptocurrency in India and the world over is volatile, with tweets or news around cryptocurrency seen to have an immediate effect on it. As per a recently concluded study by Kantar, it is learned that while 83 per cent of urban Indians are aware of cryptocurrency, the...

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Kantar appoints Guillaume Bacuvier to lead Worldpanel

Mumbai: Data-driven analytics and brand consulting company Kantar on Tuesday announced the appointment of Guillaume Bacuvier as global chief executive officer (CEO) of its consumer panel division Worldpanel. Bacuvier succeeds Josep Montserrat, who has been elevated to the role of non-executive...

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Online is second most consumed media after TV in rural India: Report

Mumbai: There has been an internet revolution in rural India, with online being the most consumed media after television, according to a joint report released by media agency GroupM and insights and consulting firm Kantar on Wednesday.

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TikTok tops ad equity charts for second year: Kantar

Mumbai: Data, insights and consulting company Kantar on Thursday released its report titled Media Reactions 2021, the second edition of Kantar’s global ad equity ranking of media channels and media brands. Ad equity refers to the attitudes consumers have towards the advertising experience within...

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