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WPP announces proposed sale of 60 per cent of Kantar to Bain Capital

MUMBAI: One of the world’s largest advertising agencies, WPP, announced on Friday that it has entered into an agreement to sell 60 per cent stake in Kantar to US-based private equity firm Bain Capital. After severe turmoil in the last two years, especially after founder Martin Sorrell’s departure,...

MAM Media and Advertising AD Agencies
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Kantar Increases creative impact through artificial intelligence

MUMBAI: Kantar, the world’s leading data, insights and consulting company today extends its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions. The new offerings will help brands,...

MAM Marketing MAM
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Accelerated growth sees Amazon crowned 2019’s BrandZTM Top 100 Most Valuable Global Brand

With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar at the New York Stock Exchange.

MAM Marketing Brands
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Irvinder Kaur elevated to India lead, analytics practice at Kantar

Kantar, the world’s leading data, insights and consulting company, has announced the elevation of Irvinder Kaur as India lead for the Kantar analytics practice.

MAM Media and Advertising People
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Kantar launches largest trust-based network for human understanding

Kantar, the world’s leading marketing data, insights and consulting company today announces the launch of the Kantar Profiles Network.

MAM Marketing MAM

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