Latest News

GUEST COLUMN: How the metaverse, web3, and blockchain are changing the dynamics of marketing

Mumbai: Web3, blockchain, and metaverse are three concepts that are generating a lot of buzz and enthusiasm in the domain of business technology right now. There are new technologies emerging all the time, and web 3, blockchain, and metaverse are among those that have the potential to change many...

MAM Marketing MAM
Binance ropes in Khaby Lame as brand ambassador

Binance has partnered with the Italian Senegalese creator Khaby Lame, who grew to fame through his viral TikTok videos, to join as a global brand ambassador.

MAM Marketing Brands
Loco launches ‘Legends’, all-new NFT platform for esports

Mumbai: Live game streaming and esports platform Loco has announced the country's latest NFT platform for esports 'Legends,' The decision was taken as part of its commitment to democratising gaming entertainment in the country. Users will be able to own and trade esports collectibles on the...

iWorld Over The Top Services
Power League Gaming names Langoor as new digital transformation agency partner

Mumbai: Langoor has been selected by Power League Gaming as its new digital, creative, and strategic agency partner. To help the most innovative gaming, content, and esports activation firm in the MENA region reach new gaming audiences, Langoor will be in charge of creating cutting-edge, immersive...

MAM Marketing MAM
Disney+ Hotstar leverages the metaverse to promote new show ‘Rudra’

Mumbai: Disney+ Hotstar has partnered with Hungama Digital’s Web 3.0 venture Hefty Entertainment to create digital avatars of the cast of  its new show “Rudra – The Edge of Darkness.” The platform has created many firsts with this disruptive marketing strategy and innovation leveraging the...

iWorld Over The Top Services