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Devendra Deshpande joins Friday Filmworks as head of digital content, IP

The head of Content Plus at Mindshare Devendra Deshpande has moved on and joined renowned multi-media production house, Friday Filmworks as head of digital content and IP. In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for...

MAM Media and Advertising People
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Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands
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Zee Media appoints Ashok Venkatramani as MD

MUMBAI: ABP News Network former CEO Ashok Venkatramani has been appointed as the new MD of Zee Media Corporation Ltd (ZMCL) for three years. The appointment will come into effect from 1 July 2018. “Based on recommendation of Nomination & Remuneration Committee and subject to requisite...

Television TV Channels News Broadcasting
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WPP board begins investigation of its CEO Sir Martin Sorrel, says WSJ

MUMBAI: Once the toast of the advertising industry, investors, and shareholders, Sir Martin Sorrell now faces the ignominy of being probed by a law firm, which has been appointed by the WPP board for a potential misuse of assets and personal misconduct, if a report in the Wall Street Journal is to...

MAM Media and Advertising AD Agencies
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Unilever threatens to pull the plug on digital advertising

MUMBAI: International major FMCG player Unilever has threatened Facebook and Google that it will withdraw its advertising on the social media platforms if they fail to remove content that creates division in society and promotes hate.

MAM Marketing Brands

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