Indian Television
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Vidnet 2022: Gen-Z, millennials driving OTT consumption pattern along with non-urban audience, says Carat report

The OTT ecosystem in India has been evolving by leaps and bounds in recent times with amazing and diverse content being churned out on the plethora of platforms on the connected web today.

iWorld Over The Top Services
&TV announces new mythological show ‘Bal Shiv’

Mumbai: &TV has announced the launch of a new mythological fiction show, ‘Bal Shiv'. The show is currently under production and being bankrolled by production banner, Zee Studios. For the first time on Indian television, 'Bal Shiv' will depict an untold mythical story of the mother and son’s...

Television TV Channels GECs
BARC India's new campaign reinforces importance of TV in Indian households

Mumbai: Building on the famous saying, “People hear statistics, but they feel stories”, Broadcast Audience Research Council (BARC) India has launched its latest ad campaign called '#MeasuringMoments - Where Data Does the Storytelling' to reaffirm the importance of television in Indian households....

Television TV Channels Viewership
"Looking at creating multinational co-funded and co-financed content": Applause Entertainment’s Sameer Nair

Many believe this is the golden age for content creators. Applause Entertainment is one of those at the forefront of creating digital content today. However, the company’s ambition isn’t just restricted to India but rather a global audience.

Television TV Channels People
Dabur proactive in the Covid-2019 crisis: Rajiv Dubey

NEW DELHI: The ongoing economic and social implications of the Covid2019 pandemic and lockdown induced by it have prompted every advertiser in the country to rework its strategies. The media mixes are being realigned and the ad spends are being controlled in a big way. In a recent virtual...

MAM Marketing Brands