• Zee TV, Colors gain in TAM week 20; Star Plus continues to lead

    MUMBAI: Week 20, TAM‘s ratings.

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    NEW DELHI: The last date for receipt of comments on the Telecom Regulatory Authority of India‘s (TRAI‘s) consultation

  • Zee Business is the No: 1 Business Channel in India in 2013

    Submitted by ITV Production on Apr 27
    indiantelevision.com Team

    New Delhi: Zee Business, the business news channel from Zee News Ltd, has consistently notched the number 1 position in 2013 cutting across the language barrier (Hindi & English) in Business News Channels in the country. TAM data from the last 16 weeks shows that Zee Business has a whopping 38% market share. (TAM Data ? Average 16 weeks (WK01 to WK16, 2013); CS AB 25-44 M HSM)*. This is across markets, across all time bands and across all days of the week.

    Source: TAM, CS AB 25-44 M, HSM, Avg 16 weeks (wk 01-16 ?13)

    While Zee Business? relative channel share in last two weeks again ended on a high there was also a major point to note that out of the Top 20 programmes in Business News genre across all the 6 Business Channels 14 of them are programmes telecasted on Zee Business making it the clear leader across the genre, programme-wise as well.

    It has been the constant endeavour at Zee Business to innovate and create content tailor-made to the viewers? needs that has been the cornerstone to the consistent success of the Channel in being the first choice of the Business Channel viewership.

    The recently launched, Har Ghante Munafa - a special initiative by Zee Business, keeping the promise of ?Aapka Faayda?- brings to the viewers the top share of every hour during market hours based on a detailed study of the stock market charts by analysts has caught the imagination of the investing viewers and is a sure bet to give them a profit within that hour. The programme features consistently among the Top 5 programmes since its launch in the Business News genre and is featured Monday to Friday, every hour from 7 am to 3 pm.

    The channel has also recently launched another chartbuster - 30 minute 30 khabrein-a day?s top 30 news headlines encapsulated in 30 minutes, every weekday at 9:30 PM. It?s a must watch for viewers as it has news ranging from stock markets, politics, sports, entertainment, business etc, thus updating them about major happenings of the day which impact the markets and their lives. The Daily Special Show, which concentrates one big news is telecasted at 8pm everyday and has also helped in catapulting the ratings for the Channel.

    Speaking on the achievement, Samir Ahluwalia, Editor, Zee Business said, ?Zee Business has constantly endeavoured to give viewers the best advice on their money related matters. Through a regular feedback mechanism and constant content innovations we have always tried to deliver relevant content which can be maximised by our viewers. We believe that television, being dynamic in nature, its content must be tweaked with changing economic cycles and audience feedback.?

    Alok Agrawal, CEO, Zee News Ltd. said, ?Zee Business has been successful in educating and empowering its viewers through its various programmes, which is the reason why most of the viewers in the genre patronize our channel. I would like to thank our patrons for making us no. 1 consistently and promise to keep delivering value to our viewers in consistence with our ?Aapka Faayda? philosophy of the channel.?

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  • M&E industry needs to grow at more than 12%

    Submitted by ITV Production on Mar 14

    MUMBAI: The Media & Entertainment industry needs to get its act together to grow at a rate of more than 12.5 per cent to be on par with other sunshine sectors, said The Walt Disney Company India MD Ronnie Screwvala.

    Srewvala said the India M&E sector has success written all over it provided the industry comes out of its complacency. He also said that innovation and disruption will be the norm.

    "The industry is projected to grow at 12 per cent. However this growth is not enough as other sunshine sectors are growing at a much faster pace," said Disney India?s head honcho.

    Screwvala was convinced that India has the creative talent that would help it take the next big leap.
    He also said that digitisation will change the dynamics of the broadcast industry. The early results of digitisation has been encouraging, he said.

    The benefits of digitisation will only trickle down after two to three years.

    "We have been waiting for digitisation for 20 years and it has finally happened," he said in a closing keynote address at Ficci Frames.

    Joining debate with the industry on ratings system, Srewvala said the solution for a robust television ratings agency lies within the industry. The fact that almost 70 per cent of television households are outside the current ratings system is a matter of concern, he added.

    On an optimistic note, he said that TAM is now covering more homes than it was covering earlier.

    New media is a huge opportunity for the industry. However, the key is to find the right business model. India is one of the biggest mobile phone markets, which is also encouraging.

    A Rs 1,000 crore blockbuster is not out of reach in future, he asserted.

    Print, unlike other markets, is still growing in India at a healthy pace. The India DTH market is the biggest in the world. However, monetisation remains a concern.

    On the contentious issue of censorship, an optimistic Screwvala said that India?s track record is still commendable. The need, though, is to take it to the level of matured democracies.

    Regional market?s, he said, had shown phenomenal growth and are the future growth markets. Understanding consumer will also be key to growth.

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