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Majority of millennials, Gen Zs prefer buying products directly from brands: Report

Mumbai: More than two-thirds (68 per cent) of Gen Zs and over half (58 per cent) of millennials have ordered products directly from brands in the past six months, compared to 41 per cent on average across all age groups. The findings were published by Capgemini Research Institute in its latest...

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Snapdeal opens 130 new distribution hubs across India

Mumbai: E-commerce marketplace Snapdeal announced that it has opened 130 new distribution hubs across all of India since January, covering 26 states and two union territories. The expanded network is designed to cater to the surge in demand ahead of the festive season starting in India from early...

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Pandemic Effect: 70% millennials open to trying lesser-known brands - dentsu India report

MUMBAI: The Covid-19 pandemic has overwhelmed the lives and livelihoods of people around the globe and put unprecedented pressure on the economy. Businesses and individuals are struggling to mitigate the crisis, which has not only impacted consumer sentiments, but altered their purchase habits, and...

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'What is love': OkCupid may have the answer for Indian millennials

New Delhi: ‘What is love?’ Haddaway had plaintively demanded years ago, and it's a question that still rankles in peoples' minds. With a hope to solve this conundrum to a great extent, international dating app OkCupid has launched its latest digital campaign titled ‘Love is…’ that reclaims love for...

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Nielsen: Millennials big-time streamers, watch 27% less TV than over 35s

MUMBAI: It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes...

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