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'What is love': OkCupid may have the answer for Indian millennials

New Delhi: ‘What is love?’ Haddaway had plaintively demanded years ago, and it's a question that still rankles in peoples' minds. With a hope to solve this conundrum to a great extent, international dating app OkCupid has launched its latest digital campaign titled ‘Love is…’ that reclaims love for...

MAM Media and Advertising Ad Campaigns
Nielsen: Millennials big-time streamers, watch 27% less TV than over 35s

MUMBAI: It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes...

iWorld Over The Top Services
Advertisers target rural north & south zone on serials & film-based content: BARC

MUMBAI: None realised the importance of rural market until BARC India started monitoring viewing habits in the countryside. After the TV audience measurement system gave its ratings, the industry woke up to the potential of this market.

Television TV Channels Viewership

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