Mumbai: The first generation to surf the internet was the millennials. Those people, who were born between 1981 and 1996, rely primarily on search engines to find the information they need. In fact, a survey reveals that Google searches are the origin of almost 90 per cent of millennials' online experiences. Therefore, millennials are a fantastic demographic to target with search engine optimisation (SEO). Millennials should be perceived in the following ways:
They are keyword-driven, meaning they search for specific, brief terms.
More inclined to think that a highly ranked website indicates a company's reliability and dependability.
Frequently access internet information on mobile devices, such as aesthetically pleasing web designs.
Use email frequently.
Utilise social media often.
Frequently look for video content.
Though less dependent on technology than Gen Z, this generation nonetheless prioritises technology. Millennials place a great deal of attention on SEO because they frequently use search engine results to locate the information they're looking for.
Like prior generations, they also use email and social media sites more frequently. Although not as frequently as Gen Z, millennials were the first generation to utilise mobile phones to access the web and watch videos.
You need a plan that binds several marketing channels and content types together in order to promote them. Develop your social media presence, publish videos, send marketing emails, and make sure your website is mobile-friendly.
Why use SEO to reach millennials?
Following statistics reveal typical millennials traits and consumer behaviour:
A study showed that more than 90% of internet experiences begin with a Google search.
More than nine out of ten Millennials (93% of those aged 23 to 38 this year) own a smartphone.
The "go-to" place for practically everything for millennials is search engines:
Between 5 and 10 hours of information are read online each week by 23% of millennials.
When it comes to connecting with millennial consumers, SEO is without a doubt the best option for brands. 65% of smartphone users, regardless of the brand or business that offers them, look for the most pertinent information when conducting Internet searches.
The most effective way to increase brand awareness for millennials is through SEO.
A higher search engine ranking increases credibility, trust, and brand recall.
Users of search engines convert more frequently than users of social media. 61% of local searches result in purchases, and 72% of those who do them go to the local businesses.
Creating effective SEO strategies for millennials
Be present in both places at once:
You must be present everywhere you may be in order to be found and remembered, including both online and offline platforms. Engage millennials by posting SEO-optimised material on well-known channels including Twitter, Instagram, Facebook, desktop, emails, blogs, and more. To develop a better content strategy, find out which platform is preferred by each age group.
For instance, millennials are big on Facebook and Instagram. According to studies, these should be the top two social media sites to employ when marketing to those under 35. Additionally, studies show that LinkedIn might help you reach more male millennials than Twitter because LinkedIn makes creative use of short hashtags and phrases.
The millennial generation can be attracted to you by achieving top rankings on Google or other search engine pages by default, and constant branding and link development can draw attention to your brand website.
Focus on high-quality content:
Visibility is crucial, but so is the quality of the content. Millennials will be interested in rich content that is combined with clever SEO. Since research demonstrates that most purchasing decisions are driven more by an emotional connection than by rationality, it must be both educational and motivating.
Furthermore, information must not be preachy, protracted, or boring because millennials strongly dislike all of these things. Another strict no-no is traditional hard selling or push marketing. Make sure to produce original content that speaks to their liberal and empathetic viewpoints. Ultimately, you need to provide content that reflects the ideals that your audience can relate to.
Be mobile-friendly:
For millennials, smartphones are a way of life. One of the most crucial SEO advices for millennials is to focus on SEO while creating content that is mobile-friendly.
Focus on voice searches:
Use voice searches; they are growing significantly thanks to Siri, Cortana, Echo, and Google Home. Instead of the more conventional writing style of typed sentences, voice searches require a more relaxed, conversational approach. Additionally, voice search terms may be longer on average because speaking is simpler than typing, giving you more room for content. Get a plan for voice search going that is based on natural language phrases since it's an excellent SEO trend for millennials.
Final Thoughts
The bottom line is that effective SEO techniques increase brand recognition and sales. It's critical to understand both what to do and what not to do when creating SEO content for millennials. Avoiding an autocratic style and working to personalise the content as much as you can are the keys to capturing the attention of millennials.
The author of this article is Auburn Digital Solutions co-founder & managing director Ashish K Tripathi.
