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Google celebrates India’s love for cricket; launches new ad campaign

MUMBAI With the excitement around the ongoing ICC T20 World Cup, Google unveiled its latest advertising campaign of two ad films highlighting a range of cricket ‘search’ features on its Google app. Conceptualized by Lowe Lintas Delhi, the new campaign helps communicate that cricket lovers can...

MAM Media and Advertising Ad Campaigns
First win for Ad Club prez Raj Nayak: McCann back in Goafest fold

MUMBAI: After a consecutive no-show for the last two years at the Abby Awards and Goafest, the Prasoon Joshi led McCann Worldgroup India has announced that the agency will take part in the 11th edition of the advertising festival. The move comes close on the heels of the new Advertising Club...

MAM Marketing MAM
Lowe Lintas Mumbai unveils campaign for Axis Bank

MUMBAI Axis Bank has launched its new campaign on “holistic business banking solutions”.   The film, conceptualized and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’. The TVC shows businessmen as never...

MAM Media and Advertising Ad Campaigns
Dentsu Communications names Vishal Nicholas as planning head

MUMBAI: Dentsu Communications has roped in Vishal Nicholas as senior vice president - head of planning.    Nicholas will report to Dentsu Communications CEO Simi Sabhaney and will be responsible for the planning output across all its offices.   Prior to this, Nicholas was Lowe Lintas, Bangalore VP...

MAM Media and Advertising Media Agencies
‘Goafest 2016 to be more inclusive:’ Raj Nayak

MUMBAI: “Bigger, better and far more inclusive,” is what The Advertising Club president Raj Nayak envisions Goafest 2016 to be.    To meet this goal for the upcoming 11th edition of the advertising festival, it is essential that Goafest 2016 gets complete participation from all stakeholders,...

MAM Marketing MAM

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