MAM

Lowe Lintas Delhi gets Ranveer Singh 'Faster Than Faster' for Vivo India

MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering - VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

Commenting on the new campaign, Vivo India CEO Alex Feng said, "It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level."

Lowe Lintas Delhi president Naveen Gaur said, "The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign."

Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, "The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/boss.jpg?itok=8FTu7Chb
Jubilant FoodWorks forays into FMCG category with 'ChefBoss'

Jubilant FoodWorks Ltd (JFL), one of the largest foodservice companies in India and master franchisee of Domino's Pizza and Dunkin' Donuts, today announced its entry into the Rs 500 crore ready-to-cook segment with the launch of a new brand, 'ChefBoss'.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/nishant_kashikar.jpg?itok=bBsOjcU_
Tourism Australia expects staycations to pick up

NEW DELHI: Since the announcement of various unlock phases, business and economic activities have gradually resumed. However, the future is still uncertain for the tourism industry. In a bid to stay afloat amid Covid2019, the travel industry is seeking new ways to engage customers. According to...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/hotel.jpg?itok=GooLWSgS
Hotel industry realigns marketing strategies to manage empty rooms

NEW DELHI: Undoubtedly, the hospitality industry is one of the worst hit due to Covid2019. Though the government has lifted major restrictions in various Unlock phases, there has been no significant improvement in the footfall of customers. Small guest houses are on the verge of closing down....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/dmart.jpg?itok=EvydDuVH
DMart is most preferred brand for grocery: Kantar CX+ report

NEW DELHI: In today’s experience era, majority of CEOs believe customer centricity is essential for driving business growth. However, there is still a big gap between ambition and reality. While nearly all CEOs in India see the need to become customer-centric, just 37 per cent of consumers believe...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/media_minds.jpg?itok=20r9d9cz
Media Minds 2 | Want to be an Indian network that travels the world: Suveer Bajaj, Pratik Gupta

NEW DELHI: Starting a digital agency at the young age of 19 and over a dozen years later transforming into a full-fledged integrated creative and tech solution-providing network has made FoxyMoron and Zoo Media co-founders Suveer Bajaj and Pratik Gupta wise beyond their ages. The duo sat down to...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/hdfc.jpg?itok=hfxxbQd-
HDFC Life’s New Campaign Aims to Create Awareness on Term Insurance Plans

Mumbai: HDFC Life, one of India’s leading life insurers has launched a campaign on television, direct-to-home and digital channels to drive the need for protection. One of key elements of a financial plan is Protection. An adequate life cover ensures that the family is protected in case anything...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/trible.jpg?itok=t0X7s7to
22feet Tribal Worldwide wins IMC mandate for MMTC-PAMP,

NEW DELHI: 22feet Tribal Worldwide, part of the DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, one India’s top refiners of gold, and other precious metals. As part of the mandate, digital, creative & brand strategy will be handled by 22feet Tribal...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/detecvicve.jpg?itok=IRbDdOPk
The tale of ‘The Invisible Man’ whose presence meant death, featuring Detective Boomrah

Sometimes, the answer to what is happening today lies in the past. And it takes a unique vision and approach to find that answer. In a yet another nail-biting thriller story series by Kahanikaar Sudhanshu Rai, the audience is invited to explore mystery surrounding The Invisible Man. This latest...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/poonam.jpg?itok=P8XH7fV5
IndiaFirst Life elevates Dr. Poonam Tandon as the Chief Investment Officer

IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda (BoB) and Union Bank of India (UBI), announced the elevation of Dr. Poonam Tandon as the firm’s Chief Investment Officer (CIO), effective August 1, 2020. As one of the earliest members of IndiaFirst Life, Poonam...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required