MAM

Lowe Lintas Delhi gets Ranveer Singh 'Faster Than Faster' for Vivo India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/04/12/MAM%20campaign%201.jpg?itok=JNhOrhZO

MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering - VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

Commenting on the new campaign, Vivo India CEO Alex Feng said, "It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level."

Lowe Lintas Delhi president Naveen Gaur said, "The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign."

Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, "The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/trp.jpg?itok=DtUKDw2U
Why marketers are quite unfazed by lack of TV news TRPs

NEW DELHI: The temporary halt that the Broadcast Audience Research Council (BARC) put on the issuance of the television rating point (TRP) of news channels three months ago is not bothering the marketing fraternity much. The observation was made by an elaborate panel consisting of some of the top...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/sukhleen.jpg?itok=_qiB69cB
RB relaunches Colin with the added benefit of germ removal

RB (Reckitt Benckiser), relaunched Colin, India’s No.1 glass and household cleaner brand in an all-new avatar today. The iconic Colin brand has been relaunched by RB India keeping in mind the current requirements of the Indian consumer. The new Colin not only delivers on its impeccable shine...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/kaushal.jpg?itok=F4aGRhPQ
Infidigit bags SEO mandate for cure.fit

NEW DELHI: Infidigit has won the SEO mandate for cure.fit, a health and fitness business. The Bengaluru-based start-up offers digital and offline offerings including fitness training, healthy meals, mental well-being, and primary care. As part of the mandate, Infidigit will extend its extensive SEO...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/sachin.jpg?itok=sKKQF95l
Bottle Openers wins the digital mandate for the Jaipur Literature Festival 2021

Bottle Openers is a full-service digital agency specializing in ‘Creative Performance’ that smartly integrates design with technology to showcase the brand’s communications with a streak of creativity. Backed by industry stalwarts from the best of Indian digital agencies, they operate with a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/motor.jpg?itok=B8QqAKwt
All-new MG Hector 2021 says ‘It’s a Human Thing to Evolve’

NEW DELHI: Following the launch of the all-new MG Hector 2021, MG Motor India has now joined hands with Cheil India to drive a nationwide, 360-degree marketing campaign. The campaign, named It’s a Human Thing to Evolve, builds on the idea of MG Hector’s It’s Human Thing and captures the internet...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/abhinav.jpg?itok=_yOYdL9s
Urban Company appoints Abhinav Tyagi as SVP - marketing

NEW DELHI: Urban Company (formerly UrbanClap) has brought on Abhinav Tyagi as SVP - marketing. The appointment is in sync with the company’s efforts to invest in and attract world-class leadership to further accelerate business growth. An alumnus of the Delhi College of Engineering and IIM...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/hul.jpg?itok=ckxBXVQ3
Bombay HC allows Sebamed’s filmstars kee nahi, science kee suno campaign

NEW DELHI: The Bombay high court has permitted German personal care brand Sebamed to continue with its advertising that calls out HUL brands Lux, Pears, and Dove along with Santoor for their harmful pH levels. HUL had moved the court against the ads, claiming that they “disparaged” and “denigrated...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/gas.jpg?itok=R_zWVkX2
Gas-O-Fast is all set to rule the market with new marketing strategies for 2021

Gas-O-Fast, a subsidiary of Delhi-based pharma and wellness company Mankind Pharma is all set to roll their marketing strategies and govern the market in 2021. Gas-O-Fast is known for its Ayurvedic antacid which comes with natural Jeera and natural Ajwain variants and is focused on establishing a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/duro.jpg?itok=DSkqgzj-
Pratik Gandhi relates how a Duroflex mattress helped him sleep better

NEW DELHI: Sleep solutions brand Duroflex has teamed up with Scam 1992 star and theatre actor Pratik Gandhi to create a video that shines the spotlight on the merits of sleeping on a research-backed branded mattress.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required