MAM

The ad trinity attends Goafest 2016

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/04/11/Piyush%20Pandey.jpg?itok=pm2tktKA

MUMBAI: A couple of a months ago, ad guru Prasoon Joshi pleasantly surprised the advertising fraternity by announcing McCann Worldgroup India’s presence at the 11th edition of Goafest, after three consecutive years of no show from the agency at the Creative Abbys. The agency sent symbolic token entries to honour the festival in all the categories and their delegates participated and attended the fest in large numbers.

Naturally anticipation was high to see if the other heavy metals in the industry like Ogilvy and Mather, Lowe Lintas and Leo Burnett, who had long refrained from attending the Creative Abbys, would also follow suit and rejoin the biggest celebration of Indian advertising under Ad club president Raj Nayak’s leadership.

Though the other two agencies didn’t participate at the Creative Abbys this year either, Goafest 2016 lived up to the anticipation to a certain extent as the top honchos of Ogilvy and Mather and Lowe Lintas graced the conference individually.

The second day of Goafest 2016 leadership summit saw an auditorium full of creatives and media honchos at the edge of their seats listening to Mullen Lowe Lintas chairman R Balki having a tete a tete with film maker Karan Johar on the stage.

When the curious audience couldn’t help but ask him -- “What will it take to get Lowe Lintas back to Goafest? -- Balki’s quick response was “Better ask Arun Iyer this question” before he gave a knowing smile.

“It’s not about returning to Goafest. Just like Karan is happy just making Hindi cinema, as an advertising agency, we are happy making campaigns that touch people.  We are currently positioned in a way that we can say we are not ‘judged’ to be creative. I don’t think we will be back only because it works for us. We are positioned in a way that we can call ourselves good without recognition, we are doing good work given the credentials that come from clients. So when something like this is handed to us by default, it will be foolish to sort of give it away.”

It didn’t stop at that. The trinity was finally complete later that day when the advertising fraternity came together to felicitate O&M India creative director and executive chairman Piyush Pandey on receiving the Padma Shri award.

“We haven’t changed our stand. But, this invitation that has been extended to me pertains to my felicitation  by the organisers for getting the Padma Shri this year. I have accepted it and feel honoured to be part of an industry show such as Goafest,” Pandey informed when asked about his presence at Goafest 2016.

The industry witnessed something similar when Prasoon Joshi was felicitated last year at the Goafest 2015. Given the indications, the industry is hopeful that the next edition of the advertising festival will see a full participation from all the industry heavy weights.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/asci.jpg?itok=yr3spB-2
171 misleading ads withdrawn at the behest of ASCI

MUMBAI: In the month of February the Advertising Standards Council of India (ASCI) investigated complaints against 279 advertisements, of which 101 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The independent Consumer Complaints Council (CCC) of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/stay.jpg?itok=8zfnwkIm
More than 300,000 viewers witnessed the launch of stayIN Alive – India’s dedicated foundation for performing artists

MUMBAI: stayIN aLIVE launched on 16 May 2020 with a tremendous start! Over 100 artists, 12 collectives and 300k viewers from across the globe came together to share experiences, engage with each other, and entertain with never seen performances and collaborations!

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/ice.jpg?itok=F_B0HMid
IceWarp CEO Pramod Sharda Takes 100% Pay Cut In Light Of COVID 19

The Corona Virus outbreak has pushed the entire world to witness a pandemic, circulating waves of panic across the globe. Due to uncertainty in business owing to the current scenario, businesses are slowing down bringing the growth of the economy to a halt. There has been a sudden slow-down of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/wild.jpg?itok=woPQlzPr
Wildcraft gives New India’s defining anthem – ‘Hain Taiyyar Tum’, exhorting Indians to be Ready for Anything!

Today, when India & the world is grappling with fear and uncertainties, with Lockdown 4.0 coming to an end, the country is taking steps to live and adapt to the New Normal. This requires one to relook at our ways, our beliefs, our attitudes & while we do this, at Wildcraft we believe we...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/home_0.jpg?itok=5aMh-lww
Weekend Homes become a preferred real estate investment post COVID-19

During the two past months, most of us have been confined to our homes due to the nationwide lockdown declared in light of the COVID-19 crisis. Even while grappling with the possibility of a further extension or pondering over the graded lifting of the lockdown, one theme that keeps recurring...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Amit%20Tripathi.jpg?itok=1WMgigCz
Brands and consumer sentiments during Covid2019

The Covid2019 pandemic is something that has affected the entire globe. Since the initial spread of the pandemic in India, the announcement of lockdown, and the scenario in the present day, consumer behaviour has undergone a drastic shift and driven purely by the changing emotions that this...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Data%20protection.jpg?itok=HGWYY9uL
What you should know before pressing 'I Agree' button

NEW DELHI: 'Data is the new oil' is what we have been hearing for a long time now and observing how the marketing industry is relying on this pool of numbers to guess user behaviour, identify target consumers and customer-centric marketing campaigns. One mode of reaching out to prospective...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Dabur.jpg?itok=Ui13obRZ
How Dabur realigned itself to manage Covid2019

NEW DELHI: Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for the year, realign their spends, and work with a different approach to reach to the consumers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/smartphone.jpg?itok=FN2-_1Bs
Indians prefer trendy features like AI camera while purchasing budget smartphone - itel survey

MUMBAI- AI camera remains to be the key aspect driving the purchasing decision of consumers buying budget smartphones, reveals the “Trend Survey by itel - What India Thinks About Smartphones” report. Thirty three per cent of consumers will consider this aspect, it highlighted. Other top features...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required