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Digital puts control in the hands of marketers: Ashish Duggal

NEW DELHI: The digital marketing industry experienced a massive upswing in its growth trajectory last year, as companies big and small realised the importance of a strong online presence. The marketing pies reshaped quickly and opened a barrage of opportunities for the players in the domain to feed...

MAM Media and Advertising People
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Logicserve Digital's eMarket to help brands strengthen e-tail strategies

NEW DELHI: Logicserve Digital has launched eMarket, a prescriptive stack of integrated commerce solutions. eMarket will meet retail brands' ecommerce objectives and help them strengthen, optimise, and scale up their business online. With this launch, the company has made a strong entry in the fast-...

MAM Media and Advertising Digital Agencies
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Logicserve Digital wins over 20 new businesses during lockdown

NEW DELHI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has strengthened their market position by aptly using their expertise and devising tailored strategies to onboard over 20 new accounts during the lockdown period. The new brands onboarded come from...

MAM Marketing MAM
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Companies learn the positive side of WFH

MUMBAI: As the spread of COVID-19 is causing ripples in the economic system, companies around the globe have temporarily shifted to the work-from-home (WFH) model. They are enabling remote working to keep the business running while helping employees to follow social distancing.

MAM Marketing MAM
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Are hashtags dying: The curious case of right digital strategy

DELHI: “Don’t hashtag, they’re thirsty,” Ellie (played by Jenna Ortega) tells the lead character of popular Netflix series You in one of the episodes of the recently released season 2. The 13-year-old girl was teaching the art of using social media to the subject, something that comes like second...

MAM Media and Advertising Digital Agencies

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