NEW DELHI: Marketers always want to understand the impact of their marketing activities and use the available historic data to design impactful future campaigns while avoiding media spend wastage. To materialiwe this goal effectively, Logicserve Digital has launched Traffic Cost Predictor (TCP), a unique tool that could uplift media plans with predictive analysis. This tool makes use of historical data from Google Analytics and monthly spends to predict the results of the media plan.
TCP is very easy to use, and it is expected to showcase interrelationships between different channels too. Currently, the beta version of TCP is available for free.
This predictive analytics tool is completely data-driven and is not based on individual opinions. Even though designing impactful future campaigns by analysing available historic data is time-consuming, TCP will make it all possible in a fast and efficient manner. The tool has a guided user interface (UI), and it also offers a simple, hassle-free data upload process.
Some ways in which TCP can assist marketers are:
·Understand the correlation between paid and non-paid activities for effective media planning
·Analyse, optimise and present varied media plan options
·Reduce dependency on statistical experts to predict media plans
·Quickly predict traffic and performance
·Visualise the effect of paid media spends on organic and direct traffic
·Generate improved media plans for maximum efficiency
"We have often noticed that a lot of marketers want to make the most out of their data and use it for designing future strategies. However, the management, analysis, and interpretation of useful insights can be a tedious job. This is exactly what pushed us to work on a solution that can solve this concern easily, quickly, and without having to put a lot of manual effort,” said Logicserve Digital founder and CEO Prasad Shejale.
He went on to elaborate that TCP is carefully designed by experts to help marketers use the data aptly and design impactful strategies that can assist them to reach marketing goals.
Logicserve Digital senior VP-digital analytics and consulting business Vinay Tambole revealed that they have developed TCP by keeping in mind the pressing concerns of marketers.
"It’s time-saving and will also avoid any unnecessary marketing spends. The simplistic design, easy navigation, and the ability of the tool to showcase the impact of varied combinations of the media mix in just a few seconds make it a must-have tool for every marketer. While it saves a lot of time and manual efforts, it is able to make predictions that can deliver positive returns in the future. We are very happy to launch TCP and will continue with our efforts to curate solutions that can simplify the life of brands as well as marketers in this hyperconnected world," he detailed.