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How Covid2019 is affecting outdoor media

Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15 per cent. Driven by IPL, elections and a huge increase in the OTT industry’s outdoor advertising, the industry saw a big increase, enabled adequately by digitization. The industry...

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White Rivers Media launches the second edition of its annual eBook - 'How digital changed in 365 ways, in 365 days'

2nd January 2020, Mumbai: The year 2019 has been a game changer for the digital world, especially in terms of global marketing. With advancements in the field of artificial intelligence, data-driven marketing, and voice search engine, the industry saw a fine blend of strategy, ideas and technology.

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Instagram most preferred platform for influencer marketing: Report

MUMBAI: Around 70 per cent of brands, which participated in a survey done by Buzzoka - influencer marketing company, have bet on Instagram, a Facebook-owned photo-sharing app, as the best platform for influencer marketing in 2019, followed by LinkedIn & Tik Tok at 8 per cent each. In its third...

MAM Marketing Brands
Only 3 Per Cent of digital marketers in India are measuring ROI correctly: LinkedIn report

MUMBAI: LinkedIn, the world’s largest professional networking platform, today released ‘The Long and Short of ROI’ report in India to identify how digital marketers measure ROI (Return on Investment). The survey was conducted amongst 4,000 marketing professionals across 19 countries, including...

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LinkedIn Adds Enhanced Targeting Tools to Help Marketers Reach More of the Right Audiences

India, October 3, 2019: Marketers shared that one of their biggest priorities is to reach more of the right audiences at scale. LinkedIn recently invested a lot in bringing that to life with the introduction of new tools to expand the audience reach for marketers, including lookalike audiences,...

MAM Marketing Brands

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