Mumbai: Salesforce India organized the first edition of the Great India Sales & Marketing Summit on 24 May 2024. This virtual gathering empowered attendees with invaluable insights into cutting-edge technologies such as AI and their profound impact on sales and marketing functions. Event saw over 10,000 participants.

The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.

Salesforce India chairperson & CEO Arundhati Bhattacharya kicked off the session by expressing gratitude to the salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully. Emphasizing the need for vibrant sales and marketing teams to foster innovation, she stressed that digital transformation is the key driver towards India becoming the 3rd largest economy in the world. She also discussed how technology, coupled with the AI revolution, is a significant enabler for sales and marketing teams in achieving success.

At the Summit, several sessions explored the power of AI in sales, marketing, and customer service. Salesforce experts showcased how Salesforce uses its own AI products to achieve success.

Kapil Dev: Setting goals and achieving them together

Kapil Dev, former cricketer and captain of the World Cup-winning Indian team, shared leadership insights.

He emphasized the importance of leading from the front, focusing on the process of winning, and recognizing the unique roles of each team member.

He discussed how business leaders can apply these principles to align their teams with business goals.

Ankur Warikoo: Marketing on a mission: maximize your impact, minimize your spend

Ankur Warikoo, a teacher, content creator, and author, shared his expertise on cost-effective marketing strategies.

He offered practical tips for frugal marketing, drawing parallels from successful brands and presenting a five-step approach.

Warikoo highlighted the importance of maximizing impact while minimizing marketing expenditure.

Srikanth Bolla: From hurdles to high performance: scaling your business with a winning mindset

Bollant Industries CEO Srikanth Bolla, shared his inspirational journey from being a differently-abled student in a remote village to becoming a successful entrepreneur.

He discussed how staying focused and true to his roots contributed to his professional achievements.

Srikanth emphasized the importance of perseverance and self-determination in overcoming obstacles and achieving success.

Session highlights:

How Salesforce uses Salesforce

Speaker: Salesforce India Sr director & head of marketing Nipun Sharma

Nipun Sharma offered insights into how Salesforce uses AI tools like Data Cloud and Einstein 1 to drive growth and align sales and marketing.

Start with data, move forward with Tableau

Speaker: Tableau India country head & regional VP Romil Agarwal

Romil Agarwal discussed data-backed decision-making and the potential of generative AI with Tableau.

Mulesoft: Connect, automate & scale AI-powered experiences

Speaker: Mulesoft India head of sales Nehal Mehta

Nehal Mehta explained how Mulesoft integrates data, systems, and AI models for seamless automation.

AI masterclass

Speaker: Dr. Dakshinamurthy V Kolluru

Dr. Kolluru provided a deep dive into AI implementation, showcasing specific use cases and offering an upGrad certification in AI.

LinkedIn + Salesforce: A winning combination

Speakers: LinkedIn group head, B2B product marketing Alyce Erikson; LinkedIn senior director, product management Ajay Datta

They showcased how Salesforce integrates with LinkedIn’s B2B solutions to engage audiences and generate leads.

Accelerate growth with trusted AI

Speaker: Salesforce head of solution engineering, SMB business Tanmaiy Chandanshive.

Tanmaiy Chandanshive discussed how generative AI can drive productivity and customer-centricity.

Fireside chat with Suraj Dodeja

Speakers: Vashi Integrated Solutions CEO Suraj Dodeja

Suraj Dodeja shared how Salesforce’s solutions enhanced their omnichannel efficiency and customer visibility.

Drive customer experience and loyalty with data and AI

Speaker: Salesforce director, solutions engineering Ritesh Chauhan

Ritesh Chauhan discussed building customer experience and loyalty using AI and Data Cloud.

Slack: The AI-powered platform for work

Speaker: AVP & head of slack, service cloud, & platform Rahul Sharma

Rahul Sharma demonstrated how Slack enhances team productivity through AI and workflow automation.

Fireside chat with Satya Machiraju

Speakers: Rahul Sharma; Whatfix VP, IT & information security Satya Machiraju

Satya Machiraju shared how Whatfix leverages Slack for product analytics and process reengineering.

Elevating customer experiences with AI-driven service

Speaker: Salesforce director, product management, service cloud Abhisek Dash

Abhisek Dash showcased how AI revolutionizes customer service through predictive analytics and intelligent case routing.

DPDP Act 2023: Stay ahead and secure your data with Salesforce

Speaker: Salesforce principal specialist SE, Amin Rehman

Amin Rehman provided an overview of the Digital Personal Data Protection Act, 2023, and how Salesforce supports data security and privacy management.