Mumbai: Parle Agro, fastest growing Food and Beverage Company associates with Posterscope, India’s leading outdoor agency to spread the magic of Fresh ‘n Juicy Mango ‘Frooti’. The objective of the campaign was to introduce the new brand campaign creating high impact with high decibel across India.

Given the brief, Posterscope has spread the entire communication reaching more than 40 cities in across Metros, Tier I and Tier II markets, which are the key markets for ‘Frooti’. ‘Frooti’ has been a favorite across demographics and geography. In order to optimize the outdoor plan and connect the target group with the local flavor, Posterscope used Prism Set of Tools and Outdoor Consumer Survey (OCS) for a thorough study of each market for efficient planning and focused spends rendering a feel of omnipresence. While the impact through media has been created by largeness, differentiation was created by the right kind of media mix, using more than 10 different media formats in more than 1000 medias, along with innovations on Mobile Van, Kiosks, Bus Shelters as well as Billboards done tactically, which in particular played a vital role ensuring a high OTS and an immense buzz in the market.

Speaking about the campaign; Mr. Madhur Pandey, Marketing Head, Parle Agro said, “We are very happy with the way our outdoor campaign was done, as it has given the desired buzz for the brand. Posterscope has meticulously worked on the brand and have played an important role in giving an upper edge to the brand this season. ”

Commenting about the opportunity to be associated with this brand; Haresh Nayak, Managing Director, Posterscope Group said, “We are delighted to have Parle Agro as a part of our portfolio. It is a great brand to be associated with, but more importantly they are a great client to work with. Our motto is to bring customised business solutions for the brand through deep understanding of consumer insights and analysis along with innovations. We are glad that Parle Agro thinks the same of us and look forward to a long-term relationship”

Posterscope India which is now in its fifth year of operations handles close to 50+ clients across categories such as FMCG, Consumer Durables, Hospitality, Finance, Automobiles, Real Estate and Lifestyle.

Posterscope is part of Aegis Media’s Posterscope Group in India. The Aegis Media India group comprises Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Carat, the world’s largest independent media communications specialist, Vizeum, Carat Fresh Integrated (Experiential), Doosra (Creative), Isobar, the global communications agency with digital at its heart and IProspectCommunicate 2, the global leader in search and performance marketing.

Mumbai: FMCG / CPG brands struggle to get the shoppers? attention in the last mile where a lot of brand decisions get made. The problem is more acute in the neighborhood grocery or pharmacy as the store sizes are small and the environment very cluttered. Brands use multiple point-of-sales strategies like posters, stickers, danglers etc to standout.

AaramShop has now introduced AaramTVs, which will do a long way in easing this challenge for the FMCG brands, and it takes the in-store communication to the next level. AaramTVs are a last mile media option to help FMCG brands influence the consumers when they are shopping. High footfalls

AaramTVs are intelligent AV screens that enable narrowcasting of infomercials or advertisements, targeted at grocery shoppers, in the last mile in India. AaramTVs are especially designed for placement within the traditional grocery channel / the kirana stores / the neighborhood mom & pop stores. This is the very 1st time that such a solution has been introduced at the point of purchase to create top of the mind recall for the customers. Aaramshop will be targeting locations with high footfalls and aim to associate as many vendors as listed with them by the end of this year.

The brand advertisers can use AaramTV to engage with their audience at the right time and right place - the moment of truth, when a consumer is taking a decision on her/his brand purchase in the neighborhood retail shops.

?AaramTVs are a last mile media option to influence the consumers of AaramShops (AaramShops are independent neighborhood grocery stores which can also be accessed online by consumers). AaramTVs engages the shoppers with the brands while they are shopping and influences their purchase decisions. This in-store media brings to life brands and their messages in an otherwise cluttered environment. It puts a brand‘s merchandising efforts on steroids.?, says Mr. Vijay Singh, CEO & MD, Aaramshop.

AaramTVs are strategically placed only within neighborhood stores that sell FMCG / CPG brands, thus ensuring a very qualified reach-out to shoppers at the moment when they are most likely to make the brand choice.

AaramTVs are supported by seamless cloud technology at the back-end, which enables real-time selection and targeting of stores and extreme flexibility in choosing the right messages for the right shoppers.