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Mumbai: Parle Agro, fastest growing Food and Beverage Company associates with Posterscope, India’s leading outdoor agency to spread the magic of Fresh ‘n Juicy Mango ‘Frooti’. The objective of the campaign was to introduce the new brand campaign creating high impact with high decibel across India.
Given the brief, Posterscope has spread the entire communication reaching more than 40 cities in across Metros, Tier I and Tier II markets, which are the key markets for ‘Frooti’. ‘Frooti’ has been a favorite across demographics and geography. In order to optimize the outdoor plan and connect the target group with the local flavor, Posterscope used Prism Set of Tools and Outdoor Consumer Survey (OCS) for a thorough study of each market for efficient planning and focused spends rendering a feel of omnipresence. While the impact through media has been created by largeness, differentiation was created by the right kind of media mix, using more than 10 different media formats in more than 1000 medias, along with innovations on Mobile Van, Kiosks, Bus Shelters as well as Billboards done tactically, which in particular played a vital role ensuring a high OTS and an immense buzz in the market.
Speaking about the campaign; Mr. Madhur Pandey, Marketing Head, Parle Agro said, “We are very happy with the way our outdoor campaign was done, as it has given the desired buzz for the brand. Posterscope has meticulously worked on the brand and have played an important role in giving an upper edge to the brand this season. ”
Commenting about the opportunity to be associated with this brand; Haresh Nayak, Managing Director, Posterscope Group said, “We are delighted to have Parle Agro as a part of our portfolio. It is a great brand to be associated with, but more importantly they are a great client to work with. Our motto is to bring customised business solutions for the brand through deep understanding of consumer insights and analysis along with innovations. We are glad that Parle Agro thinks the same of us and look forward to a long-term relationship”
Posterscope India which is now in its fifth year of operations handles close to 50+ clients across categories such as FMCG, Consumer Durables, Hospitality, Finance, Automobiles, Real Estate and Lifestyle.
Posterscope is part of Aegis Media’s Posterscope Group in India. The Aegis Media India group comprises Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Carat, the world’s largest independent media communications specialist, Vizeum, Carat Fresh Integrated (Experiential), Doosra (Creative), Isobar, the global communications agency with digital at its heart and IProspectCommunicate 2, the global leader in search and performance marketing.
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