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GroupM launches Finecast in India, brings 'addressable TV advertising' to Indian advertisers

Mumbai: GroupM, the media investment group of WPP on Tuesday announced the launch of Finecast in India, a 'first-to-market addressable TV service.' It would enable advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms and set-top boxes, a range of video...

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GroupM elevates Arshan Saha to APAC CEO, Xaxis & specialty businesses

MUMBAI: WPP’s media investment group, GroupM on Tuesday announced that it has expanded Arshan Saha’s role to CEO of Xaxis & specialty businesses, APAC. Saha’s previous title was CEO of Xaxis APAC and in his new role, will lead GroupM’s data-driven specialty businesses including Xaxis (...

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