MAM
Report on Hindi News Viewership

GroupM elevates Arshan Saha to APAC CEO, Xaxis & specialty businesses

Will lead data-driven businesses including Xaxis (programmatic), INCA (influencer marketing), amon

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/08/17/arshab.jpg?itok=L6_DGZUV

MUMBAI: WPP’s media investment group, GroupM on Tuesday announced that it has expanded Arshan Saha’s role to CEO of Xaxis & specialty businesses, APAC. Saha’s previous title was CEO of Xaxis APAC and in his new role, will lead GroupM’s data-driven specialty businesses including Xaxis (programmatic), INCA (influencer marketing), finecast (addressable TV), sightline (addressable out-of-home), and acceleration (data & tech consultancy practice).

The consolidation of leadership for all data-driven specialty businesses for APAC, will ensure GroupM’s continued future-ready innovation and growth. Saha brings his experience in growing and scaling Xaxis across the region to further strengthen GroupM’s data and technology suite of products, said the company in a press statement.

GroupM, APAC CEO, Ashutosh Srivastava commented, “As part of GroupM’s overall global strategy for growth, we have been investing in launching and growing several data-driven specialty businesses in the region. Apart from Xaxis, we have fast-growing businesses in INCA and finecast, and are on the verge of launching addressable OOH and data & tech consulting. Arshan has shown great product and commercial acumen in growing Xaxis, and we are confident of his success in scaling our performance and digital product offerings across Asia-Pacific.”

Speaking on his new role, Saha said, “My journey at Xaxis has provided me with the perfect platform to succeed in this role. I am excited to embark on this new challenge, leading a high-growth portfolio of specialty businesses for GroupM in channels that are in high demand from our clients. This consolidation will empower our clients to make media work harder for them while allowing them to easily access GroupM’s digital expertise as a single unit.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/maway.jpg?itok=KC7UpOdo
Amway India forays into skin nutrition segment with ‘Artistry Skin Nutrition’ line

Amway India has announced that it will reposition its premium skincare brand Artistry as "Visibly Healthy Beauty" by branching out into skin nutrition with the Artistry Skin Nutrition line in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/le-mill1.jpg?itok=7yZ6XcmJ
Tata CLiQ Luxury partners with Le Mill to strengthens its luxury fashion portfolio 

Lifestyle platform Tata CLiQ Luxury has partnered with Cecilia Morelli Parikh and Julie Leymarie to introduce Le Mill, a multi-brand luxury fashion house. The platform has expanded its existing luxury fashion category with this launch by offering consumers renowned international brands across...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/siddharth_sehgal.jpg?itok=bVeRNJoT
BeatO appoints Siddharth Sehgal as its new CFO

Mumbai: BeatO, a comprehensive digital care platform for controlling and reversing diabetes, announced on Tuesday the appointment of Siddharth Sehgal as its new chief financial officer. Sehgal comes with more than a decade of leadership experience and 20 years of rich and diverse experience in M...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/16.jpg?itok=duzhPjQS
Mankind Pharma acquires majority stake in Upakarma Ayurveda

Mankind Pharma Ltd. has announced that one of its subsidiaries has acquired a majority stake in Upakarma Ayurveda Private Ltd., a brand that is engaged in developing, manufacturing, and selling ayurvedic and herbal products.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/ankur.jpg?itok=CVOsl9x7
Bombay Design Centre gets artistic for Camlin 

Mumbai: Well-known art and craft brand, Kokuyo Camlin is a pioneer in building quality products that are made in India and have been loved by millions of artists for over 90 years. The brand has partnered with design and tech firm Bombay Design Centre to build India’s first art and artist platform...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/mix2.jpg?itok=FvInakQd
dentsu appoints Unmesh Pawar as chief people officer for India & South Asia

Speeding up its growth journey, dentsu has strengthened its leadership team with the appointment of Unmesh Pawar as chief people officer (CPO) for India & South Asia. In his new role, Pawar will report to dentsu APAC chief people officer Luke Speers, and dentsu India interim CEO Peter Huijboom.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/13.jpg?itok=HSfb_zKG
S. Subramanyeswar is the new Group CEO at MullenLowe Lintas

As part of its new era, MullenLowe Group has announced the appointment of S. Subramanyeswar, aka Subbu, as the group CEO, effective immediately. Amer Jaleel, who held the designation of chairman and chief creative officer, and Virat Tandon, who was group CEO at the agency, have bid adieu to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/prasanth.jpg?itok=N8wnccGn
Prasanth Kumar of GroupM is president of AAAI

Mumbai: GroupM Media India's South Asia CEO Prasanth Kumar has been elected as the president of the Advertising Agencies Association of India (AAAI) for the year 2022-23 at its annual general body meeting, which was held on 28 November. Havas Group India CEO Rana Barua has been unanimously elected...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/hyundai.jpg?itok=K1uUrVLi
Hyundai Motor India announces its brand campaign Beyond Mobility 2.0

Mumbai: Smart mobility solutions provider and exporter, Hyundai Motor India Ltd. (HMIL), on Monday released its new brand campaign, "Beyond Mobility 2.0." Under Hyundai’s global vision ‘progress for humanity,’ the campaign focuses on leading the future of mobility with cars that are shared,...

MAM Marketing MAM