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Can India become a sports merchandising haven?

Piracy and lack of marketing has not allowed India to grow as a merchandising industry so far.

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Weekend Watch

Exec Lifestyle?s Weekend Watch recommends and previews television shows, films and live events that you simply cannot miss! Check out our recommendations for this weekend (15-17 May 2015) About Town:

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“Creating sporting events more important than acquiring expensive rights”: Sanjay Gupta

Star India acquires 74 per cent stake in Mashal Sports, which is the owner of Pro Kabaddi League.

Television TV Channels Sports
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Fan base needs to increase for sports team monetisation: Panel

At the Australia Business Week, national and international sports experts were of the opinion that a lot more needs to be done for the sports ecosystem in the country.

Television TV Channels Sports
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Taste of India available at Sony’s ‘Cafe Rio’

Amul, the main sponsor for Cafe Rio and Football Extraa on Sony Six, wants to associate with more sporting events to engage with the youth.

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