iWorld

Red Chillies taps into young audience for ‘Dilwale’ via Hotstar tie-up

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/12/07/hotstar.jpeg?itok=6RPt_oZF

MUMBAI: Red Chillies Entertainment’s Shah Rukh Khan - Kajol starrer Dilwale in association with Rohit Shetty Productions has drawn up a comprehensive plan to reach young digital audiences by inking a strategic marketing alliance with Star India’s over the top (OTT) platform Hotstar.

Dilwale’s promotions on Hotstar kid-started almost five weeks before its scheduled release.

The production house has employed a start-to-end approach, which is showcasing all the great video elements released - starting from the trailer to two song videos and entertaining behind-the-scenes videos. Additionally, a one-hour video with Shah Rukh Khan and Kajol for Hotstar’s original show M Bole Toh has also been specially shot. The content momentum will be sustained right through the release weekend from Friday - Sunday.

Dilwale content will also reach Hotstar’s film-lovers worldwide through Hotstar.com, with cross promotions across the Star network’s international TV channels. The TV cross-promotions of the Dilwale content on Hotstar will also roll out in India across Star Network channels.

The Dilwale content will also be cross promoted across tentpole hotstar properties like On Air with AIB, Cricket, ISL and EPL amongst others.

Dilwale marks the return of Khan and Kajol on screen. The movie, directed by Shetty, also stars Varun Dhawan and Kriti Sanon.

Red Chillies Entertainment CEO Venky Mysore said, “Dilwale is the biggest film we have made and therefore we decided to promote it across all platforms, especially via Hotstar. Hotstar is a unique platform for a large, fast-growing and important young digitally active audience, which is an important segment for any film marketer today. We have taken a pure content-driven approach with several Dilwale video elements. We are delighted with the great response and the reception it is receiving through Hotstar – both in India and, through its website, across the world.”

Hotstar head Ajit Mohan added, “We are delighted to partner with Dilwale to introduce an exciting movie to our audiences in India and across the world through hotstar. Hotstar is introducing a whole new way of promoting and marketing a movie premiere, and I must compliment Red Chillies Entertainment for their strategic, and brave new approach to reach a large and young digital audience in India and worldwide.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/TRAI-Telecom.jpg?itok=xykYxqIq
Broadband internet subscriber growth petering out?

Has the broadband internet subscriber growth in the country started petering out in 2019? Analysis of Telecom subscription data furnished by the Telecom Regulatory Authority of India (TRAI) indicates that month-on-month subscriber growth rates are reducing despite the stupendous growth at the start...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/Yogesh_Manwani.jpg?itok=9FYwbFE-
Ad Suite designed to help advertisers meet business objectives: ZEE5's Yogesh Manwani

While digital advertising spend in India has been traditionally mostly concentrated with Google and Facebook, OTT platforms with their massive user base have also started attracting brands lately.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/tiktok.jpg?itok=dETywXZs
Tik-Tok begins testing 'link in bio' feature to monetise its billion plus user-base

MUMBAI: Popular social networking app Tik-Tok has begun limited test of a feature that will allow users to add links to products and e-commerce sites on their bio and posts. The Chinese short-video making platform, with a billion plus users, has been exploring ways to monetise its ever-increasing...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/shemaroo.jpg?itok=-IAvukqt
ShemarooMe expands in the USA Market

MUMBAI: ShemarooMe, a one-stop destination for bollywood films, classic cinema, Gujarati and other regional movies, devotional and kids’ content is now available on the Roku platform to users in the US. The availability of the channel on Roku devices further strengthens ShemarooMe’s presence in the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/zee5.jpg?itok=ky8kt-Ek
ZEE5 to premiere Dream Girl on 21st November

MUMBAI: India’s largest video streaming platform ZEE5, is all set to premiere one of the recent, most critically acclaimed films and an audience favourite Dream Girl. The biggest ever first-day opener for Ayushmann, Dream Girl is a comedy film based in a small town. In the film, Ayushmann Khurrana...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/amazon.jpg?itok=Al7RkxDL
Amazon Prime brings new season of The Expanse

MUMBAI: Season 4 of The Expanse, its first as a global Amazon Original, begins a new chapter for the series, with the crew of the Rocinante on a mission from the U.N. to explore new worlds beyond the Ring Gate. Humanity has been given access to thousands of Earth-like planets which has created a...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/youtube.jpg?itok=_qMD3KsG
Google India unlocks prepaid plans for YouTube Premium, YouTube Music Premium

Google India unlocked the option of prepaid plans for YouTube Premium and YouTube Music Premium on Monday. The services which entered India in March were priced at Rs 129 a month for Premium, and Rs 99 a month for Music Premium.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/amazon.jpg?itok=yoMHbOdN
Amazon Original Inside Edge trailer released today All 10 episodes of the second season to launch on Amazon Prime Video on the 6th of December, 2019

MUMBAI: In the next edition of the PPL, a volatile Vayu Raghavan leads the Mumbai Mavericks to face their biggest adversary yet, the Haryana Hurricanes, who are led by a reinvented Arvind Vashisht. But the teams must also counter colossal scandals that’ll rock the world of cricket. In the sport’s...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/kantaar.jpg?itok=3XZfNsVk
Kantar and VTIONTM announce partnership to roll out ‘OTT Audience Measurement’ solution

MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with VTIONTM to roll out ‘OTT Audience Measurement’, India’s first, real-time audience measurement solution that redefines audience measurement.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories