Cannes Lions 2022 Day 3: India earns 50 shortlists, ups its shortlists tally to 107

FCB India, Dentsu Creative, BBDO India, Ogilvy India score multiple shortlists across 6 categories

Mumbai: Continuing its good run at the Cannes Lions 2022 festival, India on day three saw a record 50 shortlists across six categories - Direct, Creative Data, Media, PR, Social & Influencer and Creative B2B. This takes the country’s total tally to 107 shortlists currently.

Social and Influencer

Under this category, the Indian contingent earned 14 shortlists. Dentsu Creative India’s star campaign ‘The Unfiltered History Tour’ campaign done for Vice Media clinched five shortlists.

Ogilvy gained one shortlist for the ‘Shahrukh Khan - My Ad’ campaign.

FCB India and Kinnect’s ‘Chatpat’ campaign got four shortlists. The agency’s ‘Unbox Me’ campaign, created for Unaids, got another three shortlists. It also received another shortlist for the ‘Nominate Me Selfie’ campaign.

PR Lions

There are 13 shortlists for India in the PR category.

FCB India leads this category as well with 6 shortlists. The agency's campaign in association with Kinnect India titled ‘Chatpat’ secured three shortlists. The other three shortlists are for FCB India's ‘Unbox Me’ campaign done for Unaids.

VMLY&R clinched three shortlists in the PR category- all three were for the agency’s campaign ‘Adeli’ done for Unipads.

BBDO India's ‘See Equal Share The Load (Integrated)’ campaign done for Ariel secured two shortlists.

Dentsu Creative's ‘The Unfiltered History Tour’ received a single shortlist. Ogilvy India's ‘NothingCoin’ created for Cadbury 5 Star gained a shortlist in the PR category.


In the Media category, Indian agencies secured 12 shortlists, of which six were garnered by FCB India along with FCB Chicago. The agency got three shortlists for the ‘Nominate me Selfie’ campaign done for the Times of India and three for SOS Children’s Village India’s campaign ‘Chatpat’. The latter campaign was co-created by the agency along with Kinnect.

The category also saw Ogilvy India getting three shortlists - Two for Cadbury Perk’s ‘Perk Disclaimer’ campaign and the third one for Cadbury Celebrations’ ‘Shahrukh Khan - My Ad’ campaign.

BBDO India scored two shortlists for P&G’s ‘Name Change Pack ‘#ShareTheLoad’ and ‘See Equal #ShareTheLoad’ campaigns.

Mindshare’s ‘Bring Colors Back in the Lives of the Weavers’ campaign created for Sunlight Detergent fetched it one shortlist.


In the Direct category, Indian agencies scored nine shortlists.

FCB India gained six shortlists- three for its ‘Chatpat’ campaign done for SOS Children's Villages India and jointly executed by FCB India and Kinnect India. FCB India's ‘The Nominate Me Selfie’ done for Public Pressure Group earned two shortlists. ‘Unbox me’ for Unaids done by the agency secured one shortlist in the Direct category.

Ogilvy India secured two shortlists while McCann Worldgroup India has one shortlist in the Direct Lions.

‘Shah Rukh Khan - My Ad’ campaign done by Ogilvy India has been shortlisted under two subcategories in Direct Lions.

McCann's ‘Shagun Ka Lifafa’ done for Ujjivan Small Finance Bank got shortlisted in Direct Lions.

Creative Data

‘Shah Rukh Khan - My Ad’ campaign done by Ogilvy India has secured two shortlists in Creative Data Lions category.

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