MUMBAI: If there’s one sport that unites people all over the world, it is football.
MUMBAI: Neo Prime has signed French football legend Frank Leboeuf for an exclusive preview shows and wrap around content during Uefa Euro 2012 telecast.
The wrap around show ?Extra Time? will be hosted by Radhakrishnan Sreenivasan and feature Leboeuf along with celebrity football fans across all walks of life - Bollywood, Business, Music and Fashion.
Besides, the former Chelsea defender will also be involved with several on ground initiatives including football clinics, contests and meet and greet with fans apart from on air programming on Neo Prime.
Leboeuf was part of the historic French team that won the Fifa World Cup in 1998 and the Uefa Euro in 2000.
Leboeuf said, "I am delighted to visit India and stay there and interact with the football fans right through the tournament. The Uefa Euro has always been one of the toughest football championships, on par with the Fifa World Cup. All the teams are top-notch competitors and eight out of the 16 teams can potentially emerge champions in this edition. I am particularly excited about engaging with fans across multiple touch-points - On Air, On Ground, Online and On Mobile."
Neo Sports Broadcasting EVP - Programming and Creative Head Mautik Tolia said, "Uefa Euro 2012 is the biggest football extravaganza of the year and we wanted to raise the bar and interact with fans beyond the TV screen. Frank is a legend and for a blockbuster event like Uefa Euro, we needed someone with his skill, knowledge and enthusiasm to take our programming vision forward and delight the football."