MUMBAI: Bloomberg Sports, founded as a vertical division of Bloomberg and now part of a joint venture with IMG, has formed a new data analytics partnership with Gala Coral, one of Europe?s largest betting houses.

The partnership will give Gala Coral subscribers free access to the advanced analytics data from the recently-launched BSports Match Analysis football product. Gala Coral Group is one of Europe?s pre-eminent betting and gaming businesses with strong market positions and well established brands, both in retail shops and online.

Launched in September, BSports Match Analysis delivers advanced statistics and predictive analysis for the English Premier League, La Liga, Serie A, Bundesliga, and Ligue 1.

Built from in-depth analysis of current and historical data, Match Analysis provides predictive models on the winner, final, half-time score, and total goals, breaking down each of the key game factors as well as a host of original information. 

"We are very pleased to work with Gala Coral as our first soccer data analytics partner," said Bloomberg Sports Head Bill Squadron. "We expect the scientifically based projections, insights and statistics in our BSports Match Analysis product to be as popular with fans of football as our work with Major League Baseball has been in the United States."

"Coral is all about presenting the best possible products and services to help our customers. Bloomberg Sports is the world leader in predictive analytics and the BSports Match Analysis product will be a hit with our customers," said Gala Coral MD John O?Reilly.