News18 India garners 12.8 per cent average market share during Week 27-30: Barc

The news broadcaster widens its lead compared to previous week’s data.

Mumbai: News18 India has widened its lead in the Hindi-speaking 15+ market with 12.8 per cent market share during Week 27-30 as per Broadcast Audience Research Council (Barc) India data.

As per Barc ratings released on Thursday, Aaj Tak garnered a 12.02 per cent relative share and India TV stood at 12.01 per cent.

Republic Bharat had 11.2 per cent relative share, followed by TV9 Bharatvarsh with 9.8 per cent share, Zee News at 7.2 per cent, ABP News 6.6 at per cent, Times Now Navbharat at 6.4 per cent, News Nation at 5.8 per cent, Good News Today at 5.1 per cent and Zee Hindustan at 4.1 per cent.

News18 India further strengthened its position during primetime hours between 1800-2400 hours with 13.6 per cent market share. Aaj Tak had a 12.1 per cent relative share, followed by Republic Bharat at 12.0 per cent, TV9 Bharatvarsh at 10.6 per cent, Zee News at 7.6 per cent, ABP News at 6.6 per cent and Times Now Navbharat at 5.7 per cent.

Source: BARC data, TG: NCCS 15+ (All Viewership data based on TV only) Wk 27-30’22: 22nd July’22 to 29th July’22, All Days, 24 hrs Market Share - HSM - Urban + Rural

In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives.

Network18 CEO Hindi Cluster Karan Abhishek Singh said, "Continuous dominance of News18 India as the country's top news channel shows the kind of viewer’s affinity and trust the channel enjoys. Our robust line-up of shows and anchors also keeps us ahead in primetime. Our focus on news, unmatched perspective, insightful analysis, and debates are the key differentiating factors that keep us ahead of the competition."

The channel has not only performed well on TV, but its digital audience base has also seen steep growth.

News18 India managing editor Kishore Ajwani said, "There are a multitude of reasons which have helped us become a daily household name across India. The strong line-up of story-driven shows, the diversity of content, debates that offer perspective, and our fast-paced information delivery, all of these offerings have contributed to the increase in engagement with the audience and resonance of the channel."

Latest Reads
ZEE5 Global collaborates with the LuLu Group in the middle east to celebrate 'India Utsav’

ZEE5 Global has partnered with the LuLu Group for their 'India Utsav' celebrations. The event was launched at the same time across the GCC countries on 15 August 2022, at Al Wahda Mall in Abu Dhabi, in the Group's first-ever simultaneous region-wide launch of its celebration of the 75th Indian...

Television TV Channels GECs
Impact Wrestling extends partnership with Eurosport India

Anthem Sports & Entertainment’s professional wrestling promotion, Impact Wrestling, has partnered with Warner Bros. Discovery’s premium sports channel, Eurosport India. The partnership will ensure that viewers across India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka will...

Television TV Channels Sports
Sony Entertainment Television acquires the rights to Endemol Shine’s MasterChef India

Celebrating food, togetherness and diversity, Sony Entertainment Television embarks on an appetising journey as it acquires the rights for the Indian adaptation of the internationally revered culinary reality format, "MasterChef", produced and distributed by Endemol Shine India.

Television TV Channels GECs
News18 Kerala announces special line-up of programs for Onam

Mumbai:  Onam – the colourful festival of Kerala’s culture and tradition – is round the corner. The 10-day festivity includes Sadhya, Thiruvathira Kali, Pookalam, Ona-thallu, Pulikali, Onavillu, and welcome songs for King Mahabali. Highlighting Onam’s sublime activities such as Pookalam, aromatic...

Television TV Channels News Broadcasting
“We’re looking to invest and reinvest about Rs 3000 crore over 5 to 7 years”: Applause Entertainment CEO Sameer Nair

Celebrating its fifth anniversary, Aditya Birla Group’s Applause Entertainment has released over 40 shows on various OTT platforms so far and is now venturing into feature films.

Television TV Channels People
News18 Network launches News18 Jammu/Kashmir/Ladakh/Himachal TV channel

News18 Network on Monday launched News18 Jammu/Kashmir/Ladakh/Himachal on the 75th anniversary of India’s independence.

Television TV Channels News Broadcasting
India TV editor-in-chief Rajat Sharma conferred 'Most Influential Indian' award in London

Mumbai: On the eve of India’s 75th Independence, Rajat Sharma was identified and honoured as the "Most Influential Indian" at an event hosted by the British monarch at the top of London Bridge. Under the capable guidance of ELITE Magazine's managing director, Puraskar Thadani, who planned the event...

Television TV Shows Awards
I&B minister Anurag Thakur launches Bharat24

The union minister for information & broadcasting and sports & youth affairs Anurag Thakur, launched the new national Hindi news channel, The tagline of the channel is “Vision of new India!”

Television TV Channels News Broadcasting
Sun TV Q1 results: Revenue rises 47.38% to Rs 1,193.90 crore

Sun TV Network revenue increased by 47.38 per cent (including IPL) to Rs 1,193.90 crore in Q1 FY23, compared to Rs 810.10 crore in Q1 FY2022.

Television TV Channels Viewership