Arun Iyer
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Lowe Lintas Mumbai unveils campaign for Axis Bank

MUMBAI Axis Bank has launched its new campaign on “holistic business banking solutions”.   The film, conceptualized and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’. The TVC shows businessmen as never...

MAM Media and Advertising Ad Campaigns
FreeCharge takes to role reversal in new ad campaign

MUMBAI: Indian digital payments platform FreeCharge has launched its new brand campaign called ‘#ReverseTheCharge, which reinforces the brand’s connect with youth. The new campaign explores the youth-parent relationship with a twist by adding a flavour of role reversal. The pan India TVC campaign...

MAM Media and Advertising Ad Campaigns
Mullen Lowe Lintas Group India wins its 75th award for the year

Mumbai: Starting with the Effie India 2014 to the recently concluded Campaign South Asia Agency of the Year awards, Mullen Lowe Lintas Group India has won a total of 75 honours last night, making it the most awarded agency in India in 2015. All the 75 awards were won either for market/campaign...

MAM Media and Advertising AD Agencies
BARC rural ratings: What some industry professionals had to say

MUMBAI: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Thus said  John Wanamaker, who lived in the 19th century and, built up a $100 million retail business before becoming US Postmaster General.   Media agencies, advertisers, and broadcasters oft...

Television TV Channels Viewership
Lowe Lintas Mumbai creates inaugural brand campaign for Grofers

The campaign will be themed around the concept 'We get it.'

MAM Media and Advertising Ad Campaigns

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