MAM

Truecaller introduces ad tools for advertisers to engage with 320 mn people

Aimed at enabling advertisers to maximise their ROI with competitive engagement rates and eCPMs.

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Mumbai: Truecaller Ads has announced the launch of their new product range that aims to enable marketers to meet their objective needs across the funnel.

Extending its platform towards mobile advertising and serving as a connecting dot between brands and potential customers, Truecaller Ads will provide marketers with a unique combination of expansive scale, engagement, an exclusive environment, nuanced targeting capabilities, and first-party data insights for precise audience segmentation.

Truecaller Ads have been a gateway to helping brands reach out to millions of users, embarking on their presence and generating brand awareness by using a myriad of ad formats, innovative ad experiences, and performance metric calculators to track performance, among others.

Marketers can access the following products to reach Truecaller audiences more effectively:

  • The Truecaller Audience Extension: It helps advertisers reach Truecaller audiences on over 1000+ premium apps across domains. A wide range of ad formats can be used ranging from display banners, interstitials, videos, GIFs, and Native ads. The product is integrated with all leading MMPs like Appsflyer, Branch, and Kochava, which offers a transparent and trustworthy environment.
  • Truecaller Ad Server: An ad-tech stack that drives advertiser KPIs with features and functionalities to optimise performance, offering advertisers transparency, flexibility, and optimization capabilities on par with the best ad servers in the market and integrated with all leading MMPs for seamless tracking of performance.
  • Innovative Ad Experiences: Such as "click to article," which allows for the display of instant snackable articles, "click to call/SMS," and "easy lead form" aid in the propagation of the demand funnel. These click experiences can be served even without an internet connection.

Speaking about the launch of the new tools, Truecaller vice president of global ads business Sagar Manikpure said, "We recognise that today’s marketing objectives demand a well-orchestrated solution that combines the precision of first-party data with engaged audiences at scale. The massive global user base of 255 million DAUs, each engaging with the app several times a day via call and SMS-based interactions, provides us with a rare combination of hyper-scale of users, frequent engagement, and access to unique insights in a privacy-safe way. We then combine this with an intently designed ad stack and carefully crafted solutions to help marketers deliver on a range of objectives while extracting the highest ROI on their advertising spends."

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