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OTT and digital are becoming mainstream for advertisers: MXPlayer's Abhishek Joshi

With five original web-series, Times Internet-owned over-the-top (OTT) service MX Player made its grand entry in the highly contended Indian market. While the new entrant in the market has gained enough traction within six month of its launch, the platform has kept an eye on the most promising...

iWorld Over The Top Services
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MX Player ropes in Abhishek Joshi as CMO and head of business partnerships

Times Internet’s MX player has roped in Abhishek Joshi as CMO and head of business partnerships.

iWorld Over The Top Services
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SPNI ropes in Pravin Shivarkar as AVP marketing for digital business

Sony Pictures Networks India (SPNI) has roped in Pravin Shivarkar as associate vice president marketing for its digital business.

iWorld Over The Top Services
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SPNI elevates Abhishek Joshi at digital biz

MUMBAI: Another media executive awarded for good work. Abhishek Joshi has been elevated as head of marketing, subscription and content and licensing of digital business at Sony Pictures Networks India (SPNI). The digital business for SPNI is headed by Uday Sodhi.

Television TV Channels Sports
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Future Watch: Expectations from Indian OTT Industry in 2017

India has witnessed an over-the-top (OTT) explosion in 2016. The entry of leading international players, coupled with the rise of local OTT ventures, has only intensified the competition in a market earmarked for exponential growth. Statistics underline why OTT is fast becoming the primary medium...

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