iWorld

Facebook ropes in Antonio Lucio as new CMO

He had remarkable stints in HP, Visa, PepsiCo

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/24/gary.jpg?itok=HolGa2q2

MUMBAI: Facebook has named Antonio Lucio as the new global chief marketing officer. Lucio is a very prominent face in t he global advertising and marketing industry, having stints in HP, Visa, PepsiCo. He will start his work on 4 September.

Lucio will fill a post that's been open since Gary Briggs announced his retirement in January. According to reports, Briggs helped in the search for his replacement. He will report to chief product officer Chris Cox, overseeing global marketing strategy for the social-media company.

To regain Facebook’s brand value will be a challenge to new CMO as he joins in a crisis period. Since the beginning of this year, the social media giant has faced mounting consumer, regulatory and political pressure in several countries. In last quarter also, the company posted disappointing results. Hence, Lucio’s primary challenge will be to regain reputation of the brand.

Prior to this position at Facebook, he held the portfolio of CMO at HP. He served as Visa’s first global CMO where he directed the company’s famous “Everywhere you want to be” campaign while he also helped the company transition from financial-services player to a technology business. At PepsiCo he served as chief innovation and health and wellness officer.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627636661490.jpg?itok=kN2lIhoh
Vikatan Televistas & Motion Content Group set to bring new digital series

Mumbai: Vikatan Televistas in association with Motion Content Group and YouTube is all set to bring digital daily series Aadhalinaal Kaadhal Seiveer (AKS) for the audience. The show directed by Rajiv K Prasad with a screenplay penned by Ve Ki Amirtaraj & Joe George, is a slice-of-life drama...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/photogrid_plus_1627565687036.jpg?itok=DEo7ZE8L
'Toofan' is Amazon Prime's most watched Hindi film within premiere week

Mumbai: Amazon Prime Video had recently streamed the world premiere of much-anticipated films across multiple languages. Now, the OTT giant has revealed the viewing data of films, series titles that performed well within their premiere weeks so far this year. Leading the race is actor Farhan Akhtar...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/raja.jpg?itok=u7EyXGv6
Cosmos-Maya names Rajaram Sundaresan the director of operations, international

Mumbai: Animation major Cosmos-Maya on Thursday announced the appointment of Rajaram Sundaresan as the director of operations for international business. In his new role, Sundaresan will look to take responsibilities ranging from project management and client relations to revenue maximisation for...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/photogrid_plus_1627472843343.jpg?itok=njUXuvUs
FanCode to live-stream WI vs PAK in India

Mumbai: Digital sports platform FanCode has announced that it will be exclusively live streaming the 2021 Pakistan tour of the West Indies. The tour will be available to watch on FanCode app and website in India. As an added attraction, sports fans can access in-depth sports analytics, insights,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/photogrid_plus_1627456543188.jpg?itok=gLo3I7p3
The Q announces its line-up of new-age comedy series

Mumbai: Following the success of 'BakLol' and recognising the audiences’ burgeoning need for light-hearted content, a Hindi general entertainment platform, The Q has further strengthened its content slate.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/box.jpg?itok=KbGcimE6
OTT aggregator PlayboxTV onboards ZEE5 and SonyLIV

OTT aggregator app PlayboxTV which allows viewers to watch multiple OTT platforms and Live TV under one roof has brought onboard ZEE5 and SonyLIV to enhance its proposition.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/photogrid_plus_1627379669010.jpg?itok=X1yfkaEb
Flipkart Video launches 'Crime Stories' season 2 offering interactive experience

Mumbai: Should inspector Vikrant check the victim’s phone logs? Or should he check the surveillance footage to find the killer? Which lead should inspector Vikrant follow? The power to decide now rests in the hands of the viewer! Flipkart Video has announced the second season of its investigative...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/photogrid_plus_1627377402869.jpg?itok=8biXYdKC
Disney+ Hotstar unveils 2021 slate, Ajay Devgan’s digital debut series on the list

New Delhi: Streaming platform Disney+ Hotstar on Tuesday unveiled its latest content line-up for 2021 with engaging original series and movies across genres and featuring several noted actors.  The new line-up includes high-magnitude productions like the period-action drama magnum opus series The...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/photogrid_plus_1627368086357.jpg?itok=aHhukVot
Mitron TV launches new initiatives to enhance user engagement

Mumbai: In a bid to enhance viewer engagement and promote its content creators, homegrown short video app Mitron TV has announced two prime initiatives: ‘The 7 PM Show’ and ‘In-App Quiz’. ‘7 PM Show’ is a live session that majorly focuses on giving a platform to the upcoming creators and it will be...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required